BVOD big hitters: Handmaid’s Tale, Love Island.
Two shows are killing it in lifts beyond their metro overnight numbers right now.
- Published by David Knox
- on
- Filed under News
When it comes to lifts between Overnight linear broadcasts and Total TV numbers there are two champions in town right now: The Handmaid’s Tale and Love Island Australia.
Both shows are killing it with lifts thanks to BVOD, as these recent episodes illustrate:
594% Love Island Oct 31 42,000 > 594,000
424% The Handmaid’s Tale Oct 6 71,000 > 424,000
419% The Handmaid’s Tale Oct 13 64,000 > 610,000
412% The Handmaid’s Tale Oct 20 69,000 > 527,000
412% The Handmaid’s Tale Sept 29 70,000 > 502,000
Total TV includes metro, regional, and BVOD (both as Live streaming and traditional catch-up in 7 days).
By comparison a regular primetime show may see a lift of 20% – 30% and some strong performers by 40%.
Some US procedurals can see lifts above 50%.
But nothing comes close to the numbers for The Handmaid’s Tale and the season premiere of Love Island Australia.
Next year new VOZ data is due to combine metro + BVOD numbers on a daily basis.
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- Tagged with Love Island Australia, The Handmaid's Tale
4 Responses
Hi David what category is a Pvr recording where you can fast forward the adds under ?
TimeShifted only counted where ads are watched in full.
As an advertiser, good to know how many viewers Nine is providing a facility to watch, say Love Island, without seeing my commercials. Could explain the opposition to Overnights by some.
BVOD has ads?