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Multichannel Survey 2023: 9GO!, 9GEM, 9Life, 9RUSH.

Nine multichannels offer a mix of UK drama, US factuals, Reality, Sport, Movies, Comedy and Aussie Kid's TV.

9GEM has the #1 multichannel program of the year with the Mid-Year Ashes, with Sport increasing the channel’s commercial share.

9GO! is also home to the local kid’s TV titles Earth Science Investigators & Smashhdown! produced in Brisbane, while local lifestyle screen on 9Life. 9RUSH has also increased its share with local factuals including Outback Opal Hunters, & Aussie Snake Wranglers.

Upcoming titles include Love Island Australia, Clarkson’s Farm, Expedition: Back to the Future, The Chelsea Detective, Beyond The Build Australia, Outback Opal Hunters: Red Dirt Road Trip and Young Sheldon.

9GEM

Brand Identity:  9GEM is an indulgent mix of classic UK comedies and dramas, top tier factual entertainment and premium live sport.

Target Demographic:  People 55+

Format / Tech Playout:  MPEG-2

2023 YTD Ratings Share / Demo Performance: 9GEM is averaging a 4.8% commercial share with People 55+. 9GEM has increased its share year on year across the calendar YTD across primetime and all day with People 55+, Total People, People 25-54, People 16-39 and GS + Child. 9GEM has the No. 1 commercial multi channel program of the year with Total People and GS + Child (The Mid-Year Ashes: Second Test – Eng v Aus – Session 1 – D5) and People 25-54 and People 16-39 (The Mid-Year Ashes: Second Test – Eng V Aus – Session 1 – D4).

Key First Run Titles: Whitstable Pearl, Agatha Raisin, Queens of Mystery (pictured above), Coroner, Madame Blanc Mysteries, London Kills.

First-Run Australian Content: Antiques Downunder, Bondi Vet, For The Love of Pets, NRL, NRLW, Super Rugby, Australian Open, Wimbledon, Roland Garros, US Open, Cricket ODI World Cup, Adelaide International.

Recent Success Stories:  Mid Year Ashes, Women’s Mid Year Ashes, The Brokenwood Mysteries, Death in Paradise, New Tricks, Midsomer Murders, As Time Goes By, James Bond Marathon, M*A*S*H.

Upcoming Key Titles: Antiques Downunder Series 2, Agatha Christie’s The Pale Horses, The Brokenwood Mysteries, Clarksons Farm, Signora Volpe, Madame Blanc Mysteries, The Chelsea Detective, Harry Wild.

Upcoming Changes to Playout / New Channels: N/A

9Life

Brand Identity:  9LIFE is the ultimate lifestyle destination, bringing together the best-of-the-best when it comes to real life / homemaker content from across the globe.

Target Demographic:  Women 25-54

Format / Tech Playout:  MPEG-2

2023 YTD Ratings Share / Demo Performance: 9LIFE is averaging a 3.2% commercial share with Women 25-54.

Key First Run Titles: My Lottery Dream Home, Fixer to Fabulous (pictured), Ugliest House in America, Good Bones, Home Town, House Hunters, House Hunters International, Derelict Rescue, Houses with History, The Flipping El Moussas, Country House Hunters New Zealand.

First-Run Australian Content: Open Homes Australia, Australia’s Best Pools, My Aussie Build.

Recent Success Stories:  Derelict Rescue, Escape to The Chateau, My Lottery Dream Home, Fixer to Fabulous, Home Town, Good Bones, Unsellable Houses, We Bought a Funeral Home, Country House Hunters Australia, Country House Hunters New Zealand, Making it Home with Kortney and Kenny.

Upcoming Key Titles: Fix My Frankenhouse, Revealed, Renovation Impossible, House Hunters Ho Ho Home, Flip to a Million, Home Town, Good Bones, Luxe for Less, I Bought a Dump, Fantasy Homes by the Sea, Twice the Life for Half the Price, Zombie House Flipping, Flipping Down South, Beyond The Build Australia, Renovate or Rebuild, House Hunt Dilemma.

Upcoming Changes to Playout / New Channels: N / A

9GO!

Brand Identity: 9GO! Is for the young, and the young-at-heart, offering a line-up of blockbuster movies, reality and comedy.

Target Demographic: People 16-39

Format / Tech Playout:  MPEG-2

2023 YTD Ratings Share / Demo Performance: 9GO! is averaging a 3.5% commercial share with People 16-39. 9GO! has increased its share year on year across the calendar YTD across primetime with People 25-54 and Men 25-54.

Key First Run Titles:  Survivor 44 and 45, Premiere Movies, World Aquatic Championships, Adelaide International, Young Sheldon.

First-Run Australian Content: Love Island Australia, Australian Premiere Movies, Earth Science Investigators (pictured), Smashhdown! – The Search for the G.O.A.T, The Actually Really Very Difficult Show.

Recent Success Stories (Titles):  Survivor, World Aquatic Championships, RBT, Bewitched, I Dream of Jeannie, First Run Movies, Blockbuster movie Franchises – Harry Potter, Back to The Future, Jurassic Park, The Fast and The Furious, The Hunger Games, The Expendables, Oceans 11/12/13, The Divergent Series.

Upcoming Key Titles: Love Island Australia, Young Sheldon, Movie Stunts.

Upcoming Changes to Playout / New Channels: N / A

9RUSH 

Brand Identity: 9RUSH is the home of the best high adventure, high octane and high adrenaline reality programming from around the world.

Target Demographic: Males 25-54

Format / Tech Playout:  MPEG-2 

2023 YTD Ratings Share / Demo Performance:  9RUSH is averaging a 3.0% commercial share with Males 25-54. 9RUSH has increased its share year on year across the calendar YTD across both primetime and all day with all key demographics: Men 25-54, People 25-54, People 16-39, GS + Child and Total People.

Key First Run Titles:  Gold Rush, Gold Rush Parkers Trail, Outback Opal Hunters (pictured), Mysteries at the Museum, Expedition Unknown, UFO Witness, Mysteries of the Deep, Expedition X, Lost Relic Hunters, How the Universe Works, Egypt’s Unexplained Files, Police Interceptors.

First-Run Australian Content: Outback Opal Hunters, Aussie Snake Wranglers.

Recent Success Stories: Outback Opal Hunters,, Gold Rush: Parkers Trail, Expedition Unknown, Gold Rush, Mysteries of The Deep, Kindig Customs.

Upcoming Key Titles: Outback Opal Hunters, Outback Opal Hunters: Red Dirt Road Trip, Outback Car Hunters, Getaway Driver, Million Dollar Wheels, Street Outlaws Endgame, Gold Rush, Naked and Afraid, Naked and Afraid XL, Salvage Hunters, Alien Encounters: Declassified, Expedition Back to the Future.

Upcoming Changes to Playout / New Channels: N/A

8 Responses

    1. Chucky S3 episode 1 is on 9Now already
      They will drop 6pm AEDST each Thursday for the first 4 episodes of this season the 2nd 4 episodes will be in 2024 due to the strikes in US they only finished filming the first 4 episodes

  1. Thank you David.. you a such real reliable source of information….I love all the British shows and Brokenwood Mysteries on Gem….even at my age I like a bit of Young Sheldon (which I noticed S6 is beginning on Foxtel on 8th)…you put so much effort in it’s much appreciated.

  2. Thanks for the update. In regards to 9 life I’m wondering whatever happened to Barnwood Builders and Maine Cabin Masters. I know they’re new seasons and we haven’t seen them all year!?

  3. So that’s where The Chelsea Detective went. Maybe Gem will finally show a S2 of something new. They’ve been listing Queens Of Mystery since 2021 and still no sign of S2. Hopefully it’s S6 of Young Sheldon.

  4. I am currently watching Madam Secretary on 9Gem having missed it years ago and it is quite a good, but not great, drama.

    However, I have to dive into the 9Now streaming service to catch the first dozen or so episodes that I missed on the FTA channel. If I don’t turn into a gambling addict by the time I finally catch up, then it won’t be for a lack of gambling related ads on 9Now – overwhelming.

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