FIFA World Cup delivers best SBS share all year
FIFA World Cup tops the demos, wins its timeslot and pushes SBS into third network on Tuesday.
- Published by David Knox
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- Filed under News
The FIFA World Cup has given SBS its biggest share all year at a massive 17.7% across the network.
That was enough to push SBS into third place behind Seven and Nine.
An Argentina v Saudi Arabia match averaged 439,000 metro viewers at 8:30pm, topping the demos and winning its slot. A later game between Denmark v Tunisia was 133,000.
The Roast of Paul Hogan led entertainment at 513,000, eclipsing 7:30 (419,000), Your Mum My Dad (396,000), Stuff the British Stole (324,000). The Challenge had dire numbers at a paltry 136,000.
Meanwhile Travel Guides was 300,000 then The Good Doctor (204,000) and Love on the Spectrum (165,000).
Seven network won Tuesday with 28.1%, Nine 26.6%, SBS 17.7%, ABC 15.1% and 10 12.6%.
Seven News was #1 with 877,000 / 837,000 for Seven. The Chase was 468,000 / 276,000. Home & Away drew 419,000.
Nine News (672,000 / 670,000) was best for Nine. A Current Affair won wth 578,000 then Hot Seat (315,000 / 206,000). Botched was 145,000.
On SBS outside of football was SBS World News (118,000 / 111,000).
ABC News drew 568,000. The Drum (145,000) and Fake or Fortune? (130,000) followed.
The Project was 258,000 / 189,000 for 10. 10 News First was 228,000 / 124,000. NCIS fell to just 107,000.
Bluey led multichannels at 105,000.
Sunrise: 210,000
Today: 189,000
News Breakfast: 110,000 / 63,000
In Total TV numbers last Tuesday were:
Love Island: 340,000
My Mum Your Dad: 762,000
Kitchen Nightmares Australia: 849,000
Home & Away: 918,000
NCIS: 289,000
OzTAM Overnights: Tuesday 22 November 2022
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9 Responses
Love to see the World Cup in 4K as shown by the BBC etc.
I’m a fan of the US versions of Challenge, and this Aus version is watchable. But seriously Blind Freddy could’ve told you this format would never work in Australia – I’m assuming 10 will stick it out, doesn’t seem they have much left in the cupboard to replace it with…
I am really struggling with The Challenge. I originally thought from the promotions that it was some kind of Survivor clone but watching it now seems more like a dating program for sort-of celebrities – kind if like what SAS would be if the army trainers started hooking up with the recruits. Very odd indeed and clearly of little interest to Ten’s audience.
Two years ago “10’s lack of a lead-in undermined a fast-tracked new season of NCIS”
tvtonight.com.au/2020/11/seven-wraps-sas-australia-with-a-win.html
Seems same is still happening with 10 and NCIS, but the audience is now half of what it was then. Add in the repeating repeat factor at 10, with NCIS’ umpteen episodes each week, and a new episode repeated in primetime four nights later. Promos for NCIS “New Season” on Saturday night don’t help the Tuesday first-run either.
The World Cup is like the Olympics of Soccer – it is always going to draw viewers, not just for games Australia is in. A League is like local weekend sport in comparison.
SBS is lucky, the timing is perfect for them. No big show on at the moment
Ole ole ole ole!
Channel 10 must be in disbelief that a soccer match played between two non-Australian sides can be a ratings success on SBS when its figures for local soccer are abysmal.
ten and the a league should be taking this opportunity to get on the soccer bandwagon .. but they take the women’s a league off terrestrial tv and make it stream only .. if i was ten .. the games are being filmed anyway – put every women’s and men’s game on bold for this season building up to the women’s world cup – although that may help seven and optus who have those rights . fox paramount and then reset next season. at the very least show at least one local game per market on bold