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Bumped: Maternal

Seven decides UK drama did not hol enough audience in its first outing and pushes it to a later slot.

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Seven has bumped UK drama Maternal to a later timeslot following its premiere last week.

It will now screen as a double episode tonight from 9:45pm following a repeat of  UK music special ABBA vs Queen.

It debuted to just 186,000 last Sunday following an Australian Idol episode of 434,000.

As Maryam fights to control her anxiety and keep working, Catherine weighs up what it will take to progress as a female surgeon, and Helen’s sister Debbie comes back into her life.

8 Responses

  1. To be fair it’s not just Seven it’s flopping for – it’s not doing great numbers for ITV where it’s in a historically flagship Monday night drama slot.

  4. Seven have found some audience for Idol, it has little interest in watching an adult drama, or probably any drama, we will see how The Good Doctor does tomorrow. If few people want to watch something, it’s always ended up in a late night slot or gone. For the time being they are being streamed as well.

  5. The first episode was good. Ch 7 like to cut off their noses to spite their faces. New shows need time (at least a few weeks) for word-of-mouth promotion.

    I’l be recording it from now on, and if they muck it up more I will resort to a streaming service.

    1. People won’t pirate a soap like Maternal, that hardly anyone watched, when it’s on 7, 7+ and will eventually end up on Britbox, whenever you want to watch it. It’s not GOT. There are also thousands of other equally good shows you can watch instead. There are few shows that have built an audience, and they existed before streaming and peak TV. Typically shows launch and they lose about 20+% of their audience by episode 2 because not everybody likes something. If the audience watches episode 3 they will likely keep watching, most of those who watch episode 4 watch the season final. This is Netflix’s algorithm in a nutshell. They will cancel a show after the 2nd episode isn’t watched, they will start S2 if episode 3 and 4 do well. They have built a $100b empire by looking at the pattern of US network and cable ratings to figure this out, then tweaking it with data from their streaming audience.

  7. This is why I gave up committing to Live drama series years ago….constantly moved around….suddenly gone…too risky….I have better things to do with my time than play the network games.

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