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Bumper Big Bash League for FOX Sports
Streaming leads to a boost for BBL across the Foxtel group.
- Published by David Knox
- on
- Filed under Subscription
The Big Bash League has seen a lift in numbers for the Foxtel Group across its combined Foxtel, Foxtel Now, Foxtel Go and Kayo Sports platforms, including a spike in streaming numbers.
BBL 12 already has an average audience of 248,000 per game, up 33% YoY.
Streaming has led to a 52% viewership increase YoY with more than 235 hours of live coverage made available to subscribers.
Top 3 BBL Games of the 2022/23 tournament:
| Game
 |
Total (Average Audience) |
| Sixers v Thunder | Â 377,000 |
| Renegades v Stars | 353,000 |
| Sixers v Scorchers | 336,000 |
FOX Cricket General Manager Matt Weiss said: “This has been the best BBL season to date and a lot of credit goes to our hard-working commentators and Fox Cricket production team who continue to innovate and lead the way in sports broadcasting.”
Saturday’s final, Perth Scorchers vs Brisbane Heat will be held in Perth.
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One Response
“innovate and lead the way in sports broadcasting” – by commentating from a studio and not from the stadium?