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SuperBowl draws Seven audience, Nine wins Monday.

MAFS & Seven News were winners, while ABC shows score after 8:30pm and SuperBowl leads daytime viewing.

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With the first weekday of survey year, here are a couple of quick observations from first numbers:

MAFS & Seven News were clear winners. After 8:30pm ABC shows led their slots (reality overruns not withstanding). In the demos more Seven viewers watched SuperBowl in the morning than Australian Idol in the evening. SBS tanked in the 7:30 slot with a Royal series. Sunrise still beat Today despite a throng of frenzied fans outside Nine’s North Sydney building. 10 edged ahead of ABC for the night.

Married at First Sight was the top entertainment drawcard at 779,000 metro viewers.

That was ahead of 7:30 (487,000), Australian Survivor (469,000), Back Roads (432,000), and Australian Idol (425,000).

Later Media Watch drew 374,000 then Four Corners (346,000), Big Miracles (301,000), Would I Lie to You? (229,000) and Starstruck (160,000).

Super Bowl pulled an impressive 329,000 in the morning across Seven / 7TWO -if only it were in primetime -but down on 2022’s 391,000 when there may have been more of us still working from home (it also topped Subscription TV yesterday).

Nine won Monday with 30.8% then Seven 27.6%, 10 17.4%, ABC 17.0% and SBS 7.2%.

Nine News was 751,000 / 723,000 with A Current Affair winning at 662,000 for Nine. Hot Seat drew 348,000 / 211,000.

Seven News was #1 at 932,000 / 914,000 for Seven. Home & Away was 483,000 then The Chase 470,000 / 297,000.

The Project was 299,000 / 160,000 for 10 then 10 News First (252,000 / 160,000). Ghosts was 126,000.

ABC News pulled 556,000. Q+A (191,000) and The Drum (115,000) followed.

On SBS it was SBS World News (148,000 / 113,000), Monster: The Mystery of Loch Ness (81,000), Mastermind (73,000), Darcey Bussell’s Royal Roadtrip (68,000) and Secrets Of Playboy (60,000).

Doc Martin on 7TWO led multichannels at 118,000.

Sunrise: 219,000
Today: 191,000
News Breakfast: 98,000 / 52,000

OzTAM Overnights: Monday 13 February 2023

17 Responses

  2. Just a throw away line in your reporting David about SBS tanked in the 7:30 slot with a Royal series, made me pause and think how far removed SBS have come from their original charter of being a multicultural channel. You can almost think you are watching a BBC streaming channel whenever you see the SBS playlist nowadays.

  3. Obviously for most big shows numbers are shrinking year by year but how is MAFS doing year on year – just looks to be down a bit at first sight for me, so although Idol may not be anywhere near close to winning the war, if it is pulling down the numbers of MAFS slightly Seven might see that as a win.

  4. Moving Q&A back to Monday nights hasn’t improved their low ratings from last year, actually they’re worse than 2022.
    I’m afraid Stan Grant as main host is a major turnoff for me, I just can’t stand the bloke, he is so pompous and overbearing and the constant interruptions are just too much! Surely the ABC could have found someone better, John Barron or Jeremy Fernandez come to mind as decent alternatives.
    The glory days of the Tony Jones era aren’t coming back, it won’t surprise me if the ABC rest the program in 2024 or axe it altogether. It would take up a fair sized chunk of that ABC news and current affairs budget.

  5. Very few of the people who went to see Logan Paul were Today viewers. And Logan’s followers would have watched it later on social media. It was a stunt that was never really going to affect ratings.

  7. While Seven carried the Fox Superbowl coverage I was surprised to see ESPN produced a feed specifically for Australia/NZ – with dedicated commentary. It wasn’t all smooth sailing – they threw to Rihanna around a minute too early at one point. I read somewhere they were expecting around 1 million viewers, any insight into what the total Foxtel/Kayo audience was David?

  8. 10 must be very encouraged by those Survivor demographic results, the network that chases them more than any other (if only media reported The Project’s rather than total people!) And especially on a night when Nine and Married were down. And all this, combined with your already noted points about Super Bowl, BBL and Idol, Seven must be really really disappointed. Perhaps they underestimated this year how big MAFS still was and overestimated the popularity of Idol which hadn’t been on for 14 years, not to mention the biggest names including Barty missing from the Aussie Open – seems the tennis into ‘Australia’s biggest social experiment’ combo is going to continue to grip eye balls at the start of each year… For now. When does the AFL start again 😉

  10. It’s sad what’s happening to the project due to two websites that keeps trashing the show every day and people believe their lies. I hope it doesn’t get axed.

      1. I think producing news/current affairs is much cheaper than scripted drama/comedy or output deals for certain shows – the latter which could come from Paramount would go on the paid +streaming service. The Project is also repeated in the late-night slot.

  11. Superbowl did better than most of Seven’s Big Bash matches. Probably far cheaper for them too. Shame none of the daytime viewers stayed with Seven after the news.

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