Asher Keddie begins production on Strife

Production has begun in Sydney on Strife, a new Australian series for Binge / Foxtel starring Asher Keddie.

The comedic drama series tells the story of a modern, imperfect woman and publisher named Evelyn Jones (Keddie) and her journey from lounge room blogger to becoming a force in women’s media.

Set in the world of publishing & digital media, the series is inspired by Mia Freedman’s memoir, ‘Work, Strife, Balance’, and is written and adapted by Sarah Scheller.

The cast also includes Matt Day, Jonathan LaPaglia, Tina Bursill, Emma Lung, Maria Angelico, Rhys Mitchell, Olivia Junkeer, BeBe Bettencourt, Bryony Skillington, Lucy Ansell, Darcy Tadich and Willow Speers.

The series is directed by Stuart Bowen. Bruna Papandrea, Jodi Matterson and Steve Hutensky serve as executive producers for Made Up Stories, alongside Freedman, Keddie and Scheller, and Alison Hurbert-Burns for Binge. Commissioning Editor is Lana Greenhalgh.

The late Brian Walsh was also a commissioner and Executive Producer of Strife.

Alison Hurbert-Burns, said: “We are so excited for the cameras to start rolling on Strife. A series that is led by an incredible collection of creatives, including the formidable line-up of women helmed by Bruna, Jodi, Asher and Mia. Strife is a strong, character driven Australian story, the likes of which Binge seeks to tell, stories that delight both local audiences and capture global appeal.”

Papandrea, Matterson and Hutensky said, “We have had so much fun developing Mia’s brilliant book for the screen with Asher, Sarah and Stuart and our friends at Binge. We cannot wait for audiences to fall in love with Strife and with these characters, brought to life by an incredible cast lead by Asher.”

Fifth Season SVP Sales, APAC, Alistair Jennings, said: “We are excited to partner on this series that captures a brilliant, fresh take on women juggling work, family and relationships, envisioned by the dynamic female-led creative team and brought to life by the incredibly talented Asher Keddie. Audiences around the world will relate to the authentic storytelling around the lives of these perfectly imperfect characters.”

Made Up Stories will produce the series in partnership with Fifth Season, which will also handle international distribution. This series has received major production investment from Screen Australia and Binge and is financed with support from Screen NSW. Post, digital and visual effects supported by Screen NSW.

Strife is commissioned by the Foxtel Group for Binge and will also be available on Foxtel.