When Sport on Foxtel outranks Free to Air…
An unexpected result on Saturday, while Nine nabs another ratings week.
- Published by David Knox
- on
- Filed under News
On the day the government confirmed the continuation of its Anti-Siphoning List, there was an upset in Sports ratings.
According to OzTAM data, more viewers watched NRL on FOX League (329,000) than watching AFL on Seven (311,000).
But there are some factors worth considering: neither includes streaming numbers (7plus, Kayo, Foxtel Now etc.) and while subscription numbers are national, Free to Air are metro only.
The NSW Election was also a disruptor, stealing some viewers, and ensuring ABC outclassed both Nine and 1o on Saturday.
Meanwhile the week was another win by Nine thanks to Married at First Sight.
Network:
Nine: 31.7
Seven: 28.6
ABC: 17.3
10: 14.2
SBS: 8.2
Primary channel:
Nine: 24.1
Seven: 19.8
ABC: 12.0
10: 8.6
SBS: 4.0
Multichannels:
7TWO: 3.3
7mate: 3.0
ABC News: 2.7
10 Peach: 2.6
9GEM: 2.4
9GO! / 10 BOLD / ABC TV Plus: 2.2
9Life / SBS VICELAND: 1.6
7flix: 1.5
SBS World Movies: 1.4
9RUSH: 1.3
SBS FOOD: 1.0
7Bravo: 0.9
10 Shake: 0.8
ABC ME: 0.4
NITV: 0.2
SBS World Watch: 0.0
Nine led in 16-39 and 25-54 demos.
Nine led from Sunday – Wednesday while Seven score Thursday – Saturday. ABC bettered Nine on Saturday and 10 on Tuesday, Wednesday, Friday & Saturday.
Seven claimed victory in Melbourne, Adelaide & Perth. Nine won Sydney & Brissy.
Best brands last week were:
Nine: Married at First Sight (Sun: 927,000), Nine News (Sun: 781,000), A Current Affair (564,000) and 60 Minutes (554,000).
Seven: Seven News (Sun: 882,000), Australian Idol (Sun: 464,000), The Chase (456,000) and Home & Away (451,000).
ABC: ABC News (Sun: 535,000), Hard Quiz (499,000), Death in Paradise (485,000) and The Weekly with Charlie Pickering (436,000).
10: Australian Survivor (Sun: 549,000), Gogglebox (349,000), The Dog House (318,000) and The Sunday Project (290,000).
SBS: Who Do You Think You Are? (135,000), Lost City of Gaul: Unearthing Bibracte (127,000), Insight (125,000) and Big Ben Restored: The Grand Unveiling (124,000).
Infogram supplied by Nine:
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- Tagged with 60 Minutes, A Current Affair, ABC News, AFL, Australian Idol, Australian Survivor, Big Ben Restored: The Grand Unveiling, Death In Paradise, Gogglebox, Hard Quiz, Home & Away, Insight, Lost City of Gaul: Unearthing Bibracte, Married at First Sight, Nine News, NRL, Seven News, The Chase, The Dog House, The Sunday Project, The Weekly with Charlie Pickering, Who Do You Think You Are?
17 Responses
… très amusing, David headlines with “When Sport on Foxtel outranks Free to Air” and suddenly the 9-owned SMH has a story headlined “Foxtel’s television ratings data could be inflated by 40 per cent” … gotta laugh …
Maybe but these numbers are OzTAM published, not a Foxtel press release, which is what their story refers to. The amusing timing is more around those numbers on the day govt extends anti-siphoning.
… of course, and given that the FTA channels are playing both poacher and gamekeeper (as they own OzTAM) makes it even more amusing …
The Sydney State Election probably did have so affect, 7,000 watched from there this week compared to 71,000 last week, then again on Foxtel that Election probably pulled some as well. Sure Sky News only pulled in 35,000, however wasn’t in the STV top 20 last week, both AFL games didn’t have Sydney or GWS in for both weeks either.
Interesting though that the Number 1 show for Saturday Night was the Election coverage and Melbourne were the ones who lead in numbers on it at 82,000 vs Sydney 64,000. Maybe some got bored with the one-sided game of Collingwood vs Port Adelaide and thought we’ll watch the Libs lose instead after all the stuff said during covid of NSW taking Vics supply of immunisations (some still bitter people out there perhaps).
#1 on Saturday was Seven News. Those numbers you mention are ABC News channel only (Melbourne’s only way to view election). Sydney also had the main ABC channel with another 189k.
Whoops, I had a bad reading and comprehension day yesterday hey (lol).
FTA has complained that with shows being watched, recorded and streamed on IQs and streamed on Kayo and Binge there are errors in the numbers Foxtel has been putting out. They have claimed as high as 40% error. OzTam is investigating with Foxtel.
These numbers are OzTAM official.
“while Seven score Thursday – Saturday”.
So Seven only won on nights when it had AFL. The power of AFL on FTA is even more remarkable when you consider that the largest and third largest states don’t follow the code!
It’s also the power if MAFS at the start of the week. Once that finishes, we’ll likely see things even out.
Seven looks like it’s a repellent to younger viewers under 39. Appalling start to the year. 2024 will have to be very different.
Not on Thursdays – Saturdays with AFL, Front Bar and Home and Away also do well with younger viewers.
Majority of those numbers are Melbourne. Sometimes Melbourne has more AFL viewers then the other cities combined.
I didn’t realise that the AFL was streamed on 7plus ,here in QLD when it’s on Mate for example it’s always The Best of Border Patrol.
AFL won’t be on 7plus until the new deal kicks in either in 2024 or 2025.
Ah I thought so yeah hence the Best of Border Patrol 🙂 thanks 👍
Saturday AFL was 311 Metro and 115k Regional for a combined total of 427.
Not quite matching the headline but you did note FTA Metro in the third par.