Seven wins ratings week, Nine tops demos.
Farmer Wants a Wife, Travel Guides & Bluey lead the week in entertainment shows.
- Published by David Knox
- on
- Filed under News
OzTAM survey reset the ratings last week following the Easter break with Seven taking the lead.
Seven News topped the week, with Farmer Wants a Wife as the most popular entertainment show.
Travel Guides and Bluey were next best.
10 pipped ABC for third place after a fairly dismal performance by ABC on Saturday, when it screened a movie replay, Eat Pray Love.
Network:
Seven: 30.3
Nine: 27.5
10: 16.7
ABC: 16.6
SBS: 8.9
Primary channel:
Seven: 21.6
Nine: 19.9
ABC: 12.0
10: 10.8
SBS: 4.5
Multichannels:
7mate / 7TWO: 3.3
10 Peach: 2.7
10 BOLD: 2.5
ABC TV Plus: 2.4
9GEM: 2.3
9GO!: 2.1
9Life: 1.8
ABC News: 1.7
SBS VICELAND: 1.5
9RUSH: 1.4
SBS World Movies: 1.3
7flix / SBS Food: 1.2
7Bravo: 0.9
10 Shake: 0.7
ABC ME: 0.4
NITV: 0.3
SBS World Watch: 0.0
Nine led in 16-39 and 25-54 demos.
Best brands last week were:
Seven: Seven News (Sun: 896,000), Farmer Wants a Wife (Sun: 604,000), The Chase (503,000), Home & Away (442,000).
Nine: Nine News (Sun: 777,000), A Current Affair (599,000), Travel Guides (581,000), Lego Masters (Sun: 517,000).
10: I’m a Celebrity Get Me Out of Here (Sun elim: 468,000), Gogglebox (380,000), The Sunday Project (7pm: 260,000) and 10 News First (231,000).
ABC: ABC News (530,000), Bluey (Sun: 522,000), Australian Story (508,000) and Hard Quiz (460,000).
SBS: Alone Australia (235,000), Michael Palin: Into Iraq (169,000), The Murdochs: Empire of Influence (145,000) and SBS World News (136,000).
Seven won Sunday, Monday, Tuesday, Friday & Saturday. Nine scored Wednesday & Thursday. ABC bettered 10 on Sunday, Monday, Tuesday, Wednesday & Friday -both tied on Saturday.
Seven led in Melbourne, Adelaide & Perth, while Nine claimed Sydney & Brisbane.
Infograph supplied by Nine:
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- Tagged with 10 News First, A Current Affair, ABC News, Australian Story, Bluey, Farmer Wants a Wife, Gogglebox, Hard Quiz, Home & Away, I'm a Celebrity Get Me Out of Here, LEGO Masters, Michael Palin: Into Iraq, Nine News, SBS World News, Seven News, The Chase, The Murdochs: Empire of Influence, The Sunday Project, Travel Guides
11 Responses
Good to see 7Bravo listed in the infograph this week. It looks like it is doing about as well in the 25-54 and 16-39 demos as 7Two.
My only gripe with multi channels is the constant rotation of repeats and very rarely something new. Just to name a few we have Seven Million Dollar Minute it ended in 2015, the other one is Viceland Painting with Bob Ross he died in 1995, they even subjected those on Gogglebox to watch an episode. With all that’s available nowadays is it any wonder people turn to streaming and I’m one viewer happy to pay for Foxtel.
Nine need to ditch Harry Potter on Saturdays at 7:30pm ASAP, another 6 weeks too if I’m not mistaken, ruining their night and essentially week. Whilst it might have been a Seven lead all week, it was far narrower and certainly before Friday. Not having NRL FTA Saturday rights (unlike Seven and previously famously Ten) in a current landscape hurts Nine for half the year.
Saturday’s aren’t the main problem. Lego Masters and the post 7.30pm shows are underperforming in total viewers earlier in the week. That’s why they’re losing total viewers. If they care mostly about winning in demos like 25-54 year olds and 18-49s, Nine would be happy.
Very hard for 9 to compete on sat. night with 4 game combined AFL figures on 7.
Even though 9 still dominate east coast audience NSW / QLD sat.night
Afterall its just numbers for 7
Odd comment, unless it was a typo. I don’t think Nine “dominate NSW and QLD Saturday nights”, I think it’d actually be a tussle between them, Seven and ABC, two of them only showing movie re-runs, often Seven’s are in front as well. Not to mention Seven News. But all that, as you suggest, wouldn’t even matter when you have Melbourne’s AFL alone and sometimes over 200k and No. 1 program (let alone other markets and 7mate) driving the entire network and FTA.
With 9 locked in until 2027 it means no chance of a Saturday night game and I don’t think they’ll even bother with one ever again ,7 didn’t want the ODIs that were a staple on 9 for decades so they must have their reasons.
“7 didn’t want the ODIs”. I think that Foxtel outbid them. Anti-syphoning sports laws are not strong enough.
And same goes for Sevens afl starting from 2025 as part of the new contract deal onwards with Saturday HAA matches shoved under a paywall. The problem is that when you have Saturday AFL/NRL matches locked up on a paywall, the FTA ratings will suffer.
Amazing result for Travel Guides – the little show that could.
Seven skewing so old, something has to be done to arrest it’s irrelevance to younger viewers aged under 49.
Sevens multi channels (well 7two and 7mate mostly) are (somewhat) unsung performers for seven. I have not run the numbers but they appear to outperform their nine comparators a lot of the times. And fair play to seven given they have provided specific shows for these channels. Seems to be working.