2023 record share for Seven

Last week's numbers on Seven broke all kinds of OzTAM and Total TV records.

The FIFA Women’s World Cup has broken records in metro viewing, BVOD and Total TV.

Wednesday’s incredible 4.54m metro average was the biggest audience since OzTAM reporting began in 2001.

The Total TV number was 7.201m including a new BVOD record of 958,000.

Buoyed by Wednesday and Saturday viewing audiences, Seven finished the week with a huge 45.2% share -twice its nearest rival, Nine.

That was the biggest weekly share since August 2021 when the Tokyo Olympics pulled a massive 49.8% share during lockdowns.

Elsewhere last week, The Voice and The Block were neck and neck on Sunday, while 10’s Traitors had a soft return.

Seven: 45.2
Nine: 22.2
ABC: 13.0
10: 12.6
SBS: 6.9

Primary channel:
Seven: 34.9
Nine: 15.8
ABC: 9.3
10: 7.2
SBS: 3.2

7mate: 5.4
7TWO: 2.7
10 BOLD / 10 Peach: 2.3
ABC TV Plus: 2.0
9GEM: 1.9
9GO!: 1.8
9Life / ABC TV News: 1.5
9RUSH / 7flix: 1.2
7Bravo: 1.1
SBS Food / SBS World Movies: 1.0
Nickelodeon: 0.7
ABC ME / NITV: 0.3
SBS World Watch: 0.0

Seven obviously won the demos 16-39 and 25-54.

Seven led every night except Thursday, nabbed by Nine. ABC bettered 10 on Sunday, Tuesday, Wednesday, Friday & Saturday.

Seven won all five cities.

Best brands last week were:

Seven: FIFA Women’s World Cup (Aus v Eng: 4.54m), Seven News (Sun: 1.00m), The Voice (Sun: 789,000), Seven’s AFL (Fri: 553,000).

Nine: Nine News (Sun: 832,000), The Block (Sun: 786,000), A Current Affair (578,000) and 60 Minutes (465,000).

ABC: ABC News (Sun: 562,000), Back Roads (453,000), 7:30 (408,000) and Restoration Australia (400,000).

10: Have You Been Paying Attention? (533,000), Gogglebox (441,000), Dogs Behaving (Very) Badly Australia (328,000) and The Cheap Seats (318,000).

SBS: Great Australian Walks with Julia Zemiro (196,000), Stanley Tucci: Searching for Italy (152,000), SBS World News (143,000) and Dreadnought Destruction: Sinking the German Fleet (111,000).

Infogram supplied by Nine:

2 Responses

  1. This is going to be a big task for Channel 7 now that the WC is finished. They still have the AFL FInals coming up and I expect Channel 7 to become virtually unbeatable in September. I also think that the 1% Club will still roll out new eps so don’t expect Seven to drop off next month. Nine on the other hand has The Block, NRL Finals, unaired new eps of Travel Guides, CWC.

Leave a Reply