★★★★★ 0/5

How much revenue do networks derive from YouTube?

SBS confirms $483k revenue in 12 months from their 11 YouTube channels.

6
Leave a comment

YouTube can be a very lucrative form of revenue for some broadcasters.

SBS recently confirmed it derived $483k in revenue from YouTube but none from gambling advertising, which it blocks on SBS’s YouTube channels.

Managing Director James Taylor recently told a Senate Estimates hearing, “We place some content on YouTube. Our normative model is that long-form video content is presented within the SBS ecosystem, so either on our linear channels or on SBS On Demand.

“That said, there is some catalogue that we will place on YouTube: short news clips, and, for example, at the moment, we’re placing older episodes of Dateline onto YouTube as a way of promoting the brand and attracting people back to SBS On Demand.”

In a statement, SBS confirmed, “SBS blocks a range of sensitive advertising categories on YouTube given the overall lack of control provided to channel owners regarding which advertisements are placed on the channels. Advertisements are served on a bespoke basis according to YouTube’s advertising technology which is largely outside of a channel owner’s control. There is some ability to block certain sensitive categories of advertising.”

SBS YouTube channels include SBS Australia, SBS News, The Feed, NITV, SBS Audio, SBS Dateline, SBS Sport, SBS Insight, SBS Chinese News, SBS Tigrinya and SBS Amharic.

6 Responses

  1. SBS made $157m last year from advertising and sponsorships. Most of it from SBS on demand where they have a 27% share. The Youtube money is pocket change.

  2. If SBS make money from YouTube then that’s fair if it helps to make and source shows…I watch a lot of SBS and ABC and on the tube too …but I’m a consumer shocker….no point trying ads on me…I studied marketing and the psychology behind getting people sucked into buying stuff as part of my degree..I’m a wake up to their tactics…(fancy packaging, subjective serving, the hype and all the tricks of the trade)…a hard sell and all that…..but on TV I tape everything I watch so I can FF through the ads and I pay premium on YouTube so I don’t get interrupted when I watch any channels including overseas news channels which are part of the my regular channels I subscribe to.

      1. Yes I know..but like I mentioned I don’t like advertising. Been there done that. Can’t even watch Gruen on the ABC with their analysis.

Leave a Reply