Start Over, Picture in Picture coming to 7Plus

Amongst all the colour and data offerings of yesterday’s 7 Upfront was a quick mention of new features coming to
7plus by the end of the year: start over, live pause and rewind, skip credits, picture-in-picture, and even more personalisation features.

Seven West Media Chief Digital Officer, Gereurd Roberts, said: “7plus is already the most advanced AVOD service in Australia and next year we will extend that lead, as we continue to build out our world-class product.

“In 7plus we have a platform that goes well beyond the scope of traditional BVOD and is a premium streaming destination in itself, with the content pillars of live, on demand and FAST channels driving growth.
“More than 70% of the content on 7plus is exclusive to it and almost 60% of all viewing comes from non-broadcast content,” he said.

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “The new advertising products include dynamic live overlays, extending 7plus’ leadership with additional premium interactive ads, and more formats for non-intrusive sport and FAST channel commercialisation. They are all about the continual creation of an enhanced advertising and viewer experience through rich second screen application and shoppable content.”

NBCUniversal content now accounts for 10% of all viewing on 7plus, and consumption has increased more than 60% quarter-on-quarter since launch in January.

Seven also has big plans to add even more premium, exclusive content to 7plus in 2024 and will expand FAST channels, with a strong emphasis on local content.