ABC tops BVOD in 2023
iview outranks Free to Air platforms for the sixth year running.
- Published by David Knox
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- Filed under News
ABCÂ has claimed ABC iview as the No.1 free-to-air broadcast video on demand service in Australia for the sixth successive year.
The ABC also had a stellar year in the Network rankings, finishing third, behind Network Seven and Nine in the overall linear rankings.
In 2023, ABC again commissioned more Australian content than any other broadcaster or streamer in Australia.
Bay of Fires was the highest rating non-kids title on ABC iview in 2023, while Utopia was this year’s highest-rating comedy on ABC iview.
On November 19th, 1.3 million people from metro and regional Australia tuned into Bluey Fest — the ABC’s Biggest Little Bluey Countdown. The countdown drove ABC Kids to become the No.1 ranking channel by share in daytime, while the ABC Network was No.1 daytime network overall. The 13.5 hours of back-to-back Bluey episodes also set a new daily record for an ABC Kids live stream, with fans viewing 16.3 million minutes of the countdown’s live stream on ABC iview.
ABC Head of Programming, Acquisitions and Streaming, Roberta Allan said: “We’re immensely proud to be the No.1 free-to-air BVOD in the country again.
“ABC iview continues to deliver value for Australian audiences with a slate that offers more depth and breadth, diversity and impact of any broadcaster or streamer in Australia, always free and always advertisement free. And we are focused on making ABC iview even more valuable, and easy to use every year.
“In 2024 the ABC will bring Australian audiences even more entertainment, drama, humour, discovery and storytelling along with the most comprehensive and trusted news service in Australia.”
ABC iview is becoming the main way that Australians watch the ABC with almost 6000 hours and over 1200 shows available.
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- Tagged with Bay of Fires, Bluey, Utopia
7 Responses
iview is my #1 ad I love my ABC….SBS OnDemand is also great.
The question should always be asked, who commissioned the surveys that say that ABC is the most trusted news service in Australia? That counts a lot as the organisation or company commissioned could be biased towards the commissioner, to provide a favourable outcome. Who was paid to provide that outcome? For example, if Sky News commissioned it, it may or may not be favourable. That’s how marketing works. And does it include linear streaming? As we saw in the TV Tonight poll that Ten had the most improved service this year. Question everything after all.
It is based on OzTAM data not a commissioned survey which is more accurate than a straw poll offered here.
It’d be interesting to know how OzTam data determines the trustworthiness. And also nowadays, Sky News seems to be the new centrism, given the current political circumstances in certain places. It should also be noted that Sky News Australia is different to Sky News overseas.
You can read more on OzTAM site, it’s not a trade secret.
I’m not sure that ratings directly relate to trustworthiness.
The ABC gets $1.1b, so they only show ads for their merch., and as a result they have a kids channel that is very heavily streamed. They don’t much care where people watch but they prefer viewers to streaming because it’s cooler. it would be more interesting to see how their streaming compares to Disney+ or Netflix.