ABC appoints Chief Partnerships and Negotiation Officer
ABC poaches 10 exec to develop rights strategies and lead content deal negotiations.
ABC has appointed Toni Skaife as Chief Partnerships and Negotiation Officer in the Content division.
Skaife has most recently been General Manager Content Production and Business Affairs and General Manager Melbourne as Network 10 / Paramount+ and was previously Head of production and Business Affairs.
At ABC some of her key priorities will be driving international partnerships to support new content initiatives, developing rights strategies and leading commercial content deal negotiation locally and abroad.
ABC Chief Content Officer Oliver-Taylor said: “Being able to bring Toni to the ABC and utilise her deep Australian and international experience for the benefit of Australian audiences is a real coup. The ABC will always evolve to suit our audience needs and the complexity of the ABC’s vast content output across screen, audio and digital needs significant leadership. Joining the ABC’s Content Leadership Team, Toni is the perfect person to help our continued transformation to a digital first organisation for the benefit of all Australians.”
“It’s an honour to be joining the ABC and to be offered this brilliant opportunity to work with Chris Oliver-Taylor and the Content team in this newly-created role,’’ she said.
“I have an immense respect for our national broadcaster and the sheer quality and volume of content that is delivered on a daily basis. As an advocate of homegrown talent, stories and content I couldn’t be more excited to commence the next chapter of my career in this way – with a clear strategic objective to expand content partnerships that aim to serve all Australians and to be a part of the very talented Content team at the ABC.”
Skaife starts her new role at ABC in May.