ABC appoints Chief Partnerships and Negotiation Officer

ABC poaches 10 exec to develop rights strategies and lead content deal negotiations.

​ABC has appointed Toni Skaife as Chief Partnerships and Negotiation Officer in the Content division.

​Skaife has most recently been General Manager Content Production and Business Affairs and General Manager Melbourne as Network 10 / Paramount+ and was previously Head of production and Business Affairs.

At ABC some of her key priorities will be driving international partnerships to support new content initiatives, developing rights strategies and leading commercial content deal negotiation locally and abroad.

ABC Chief Content Officer Oliver-Taylor said: “Being able to bring Toni to the ABC and utilise her deep Australian and international experience for the benefit of Australian audiences is a real coup. The ABC will always evolve to suit our audience needs and the complexity of the ABC’s vast content output across screen, audio and digital needs significant leadership. Joining the ABC’s Content Leadership Team, Toni is the perfect person to help our continued transformation to a digital first organisation for the benefit of all Australians.”

“It’s an honour to be joining the ABC and to be offered this brilliant opportunity to work with Chris Oliver-Taylor and the Content team in this newly-created role,’’ she said.

“I have an immense respect for our national broadcaster and the sheer quality and volume of content that is delivered on a daily basis. As an advocate of homegrown talent, stories and content I couldn’t be more excited to commence the next chapter of my career in this way – with a clear strategic objective to expand content partnerships that aim to serve all Australians and to be a part of the very talented Content team at the ABC.”

Skaife starts her new role at ABC in May.

4 Responses

  1. Look what Ten did in the previous year to try to regain stamina. They’ve grown their content partnerships. There’s Nickelodeon and MTV content now. The viewers are saying Ten is the most improved channel in 2023, despite the setbacks and ratings. This content would be taking eyes off of ABC. So it’s no surprise that ABC are advertising iView a lot on YouTube now.

    What could ABC do? ABC has a big archive. They could also go into further linear streaming channels if the effort is made. They should as they’re one of the public broadcasters. There are some real windows of opportunities. It could require research, or travelling abroad to see how things are done differently overseas.

      1. Fair enough. I’m struggling to find the source. I usually won’t post unless I’m entirely sure. I believe it was from a TV Tonight poll. I could be wrong. What I can say for sure is that 10 Play is Australia’s fastest growing BVOD platform, up 25% year-on-year, and that Nickelodeon is TV’s fastest growing commercial channel, according to their annual report.

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