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Married at First Sight dominates, Seven wins ratings week.

A victory for Seven in the first week of survey.

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Married at First Sight took out the Top 4 places in National Audience ratings last week at 1.966m viewers.

But the week went to Seven in Total People, which is quite an achievement given the strength of MAFS.

SEVEN + AFFILIATES NINE + AFFILIATES 10 + AFFILIATES SBS ABC
TOTAL PEOPLE TV 30.11% 27.80% 13.51% 8.28% 19.16%
BVOD 21.87% 37.15% 10.01% 10.66% 20.31%
Total TV 29.15% 28.88% 13.11% 8.56% 19.30%
PEOPLE 25-54 TV 26.76% 32.57% 18.24% 6.93% 14.94%
BVOD 21.53% 43.33% 11.36% 7.26% 16.51%
Total TV 25.71% 34.73% 16.85% 7.00% 15.26%
PEOPLE 16-39 TV 24.87% 35.39% 18.82% 4.71% 15.68%
BVOD 19.89% 48.21% 10.93% 5.19% 15.79%
Total TV 23.45% 39.05% 16.56% 4.85% 15.71%

Seven:

1. Super Bowl LVIII: National reach 2.55 million, national audience 800,000, up 67% on 2023. Live streaming up 128% on 2023.
2. 7NEWS Monday: National reach 2.27 million, national audience 1.42 million. #1 news program.
3. 7NEWS Tuesday: National reach 2.07 million, national audience 1.3 million. #1 news program.
4. 7NEWS Wednesday: National reach 2 million, national audience 1.25 million. #1 news program.
5. 7NEWS Thursday: National reach 1.98 million, national audience 1.23 million. #1 program.
6. 7NEWS Sunday: National reach 1.96 million, national audience 1.2 million. #1 news program.
7. Australian Idol Sunday: National reach 1.92 million, national audience 788,000.
8. 7NEWS Friday: National reach 1.79 million, national audience 1.11 million. #1 program.
9. Australian Idol Monday: National reach 1.69 million, national audience 834,000.
10. Australian Idol Wednesday: National reach 1.58 million, national audience 849,000. Second biggest episode ever for Australian Idol on Seven.
11. 7NEWS Saturday: National reach 1.57 million, national audience 966,000. #1 program.
12. Better Homes and Gardens: National reach 1.55 million, national audience 580,000. #1 lifestyle program.
13. Australian Idol Tuesday: National reach 1.43 million, national audience 762,000.
14. The Chase Australia Monday: National reach 1.41 million, national audience 681,000. #1 game show.
15. Mr Bates Vs The Post Office: National reach 1.32 million, national audience 689,000. #1 drama program.
16. The Bourne Ultimatum (R): National reach 1.3 million, national audience 382,000.
17. The Chase Australia Tuesday: National reach 1.28 million, national audience 615,000. #1 game show.
18. The Chase Australia Wednesday: National reach 1.22 million, national audience 586,000. #1 game show.
19. Super Bowl LVIII Post Game: National reach 1.2 million, national audience 769,000.
20. Home and Away Monday: National reach 1.2 million, national audience 805,000. #1 drama program.
21. Home and Away Wednesday: National reach 1.19 million, national audience 760,000.
22. The Chase Australia Thursday: National reach 1.19 million, national audience 568,000. #1 game show.
23. Ron Iddles: The Good Cop: National reach 1.18 million, national audience 542,000.
24. The Proposal (R): National reach 1.17 million, national audience 302,000.
25. Home and Away Tuesday: National reach 1.16 million, national audience 754,000. #1 drama program.

Nine:

  • Married at First Sight has once again cemented itself as Australia’s No. 1 program. Last week it took out the Top 4 rankings with People 25-54, 16-39, GS 18+ and Total People.
  • Sunday’s episode of Married at First Sight was the No.1 program of the week by audience, recording a Total TV average audience of 1.966 million, including 630,000 on 9Now. This number will increase in the weeks ahead, as the BVOD number continues to build.
  • More than 50% of viewers aged 16-39 are watching Married at First Sight exclusively on 9Now.
  • 9News Melbourne, with its new weeknight hosting lineup of Alicia Loxley and Tom Steinfort, won the 6.00pm news battle every night last week.
  • The weekend bulletin of 9News Melbourne saw the return of Peter Hitchener to our screens. The bulletin won by 90,000 viewers last Sunday and by 75,000 viewers last night.
  • 9News Sydney with Peter Overton also won its timeslot every night last week.

© OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM. Includes VOZ FTA Network Share based on When Watched 6pm – Midnight.

5 Responses

  2. Seven are being badly let down by poor penetration of 7plus. 9now is crushing competitors- look at that almost 50% share in 16-39 year olds watching free tv streaming apps. I realise MAFS is the big contributor but even without it all the shows on 9now outrank the shows on 7plus

    1. 7plus does reasonable numbers for some shows so don’t reckon it’s a problem with the platform as such. Seven usually skews older so perhaps it’s the demo who tend not to stream unless they really have to / prefer the good old “live” TV. Am surprised seven managed to win this week. Would reckon that’s the first week 1 win for a while for them.

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