The Hundred enjoys strong reach, SBS into Top 30.
Andy Lee panel show kicks off a new season with its MAFS lead-in. Seven News ahead of Nine News on Tuesday.
- Published by David Knox
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- Filed under News
The return of The Hundred with Andy Lee got off to a good start last night reaching 1.65m viewers, on the back of a Married at First Sight episode.
It averaged 741,000 for the duration of the broadcast, still double its competition.
In the Reality TV battle MAFS reached 2.41m viewers, outranking Australian Idol’s 1.5m and Australian Survivor‘s 1.05m.
Seven News had a 2.07m victory ahead of Nine News‘ 1.83m.
ABC News at 1.16m was best for the public broadcaster then 7:30 (1.14m) and Back Roads (834,000).
The Project reached 842,000 for 10 then 10 News First at 680,000.
SBS also snuck into the Top 30 last night with Who Do You Think You Are? (532,000) and The Earl, His Lover, The Escort, Her Brother (516,000).
2024 Survey begins this Sunday.
National Total TV: Tuesday 6 February 2024.
3 Responses
1.65m viewers reached at the start but less than half stayed the distance. The Networks are obviously over the moon with the first reach figures and have no intention of dropping them so let me suggest a compromise to maintain OzTAM’s integrity, report the reach measured after the 1st ad break to capture those viewers that have invested in the show and not those who are simply slow to use the remote or just sampling. Ad agencies telling their customers to be sceptical about the early reach figures isn’t a good look for the industry.
I know Nine is claiming Tipping Point has won every night of 5-City Metro every day of it’s airing, however last night Tipping Point won out and out in it’s slot (Not including the Bulls*** Reach numbers) I wonder if Chase “Double” lame gimmick helped or hindered.
We’re probably going to see Nine claim they win the year based on Reach and Seven claim victory based on average.