“Blown away”: Nine claims best ever Q1
Successes for Nine so far this year include Married at First Sight, A Current Affair, Nine News, The Hundred with Andy Lee, Tipping Point.
- Published by David Knox
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Nine has claimed its best ever start to the year with all key demographics and Total People built on the success of shows such as Married at First Sight, A Current Affair, Nine News, The Hundred with Andy Lee, Tipping Point and more.
MAFS has again been the #1 series across Q1, drawing huge VOZ results and brilliant BVOD numbers. This has doubtless helped bring a ‘halo effect’ to Nine’s schedule.
Michael Healy, Nine’s Director of Television, said: “These results vindicate the commitment from the team at Nine and our partners to deliver content Australians want to watch in greater numbers. Married at First Sight is more than a television program. With more than two million Australians watching every episode, it is a cultural phenomenon. We’re also blown away by the performance of Tipping Point, which has boosted the audience for our 5pm timeslot by almost 50%. Together with audience growth for 9News, 60 Minutes, A Current Affair, Today and The Hundred, free-to-air television is thriving.”
Nine supplied primetime shares for the Calendar Year (this includes Australian Open viewing) for the 5 City Metro.
However it excluded ABC iview and SBS On Demand shares in BVOD date -which reverts to National across the full day.
There are obviously changes when comparing 2024 to 2023, including the new Reach and National TV Audience numbers, which include Regional in 2024. Nine News is also a single number in 2024, as opposed to two numbers in 2023.
Married At First Sight
● National Total TV Audience of 2.074 million per episode (up 3.1% year-on-year)
● National BVOD Audience of 714,000 per episode (up 16.2% year-on-year)
● National Cumulative Reach of 12.141 million
9News (Mon to Fri)
● National Total TV Audience of 1.036 million per episode (up 7.6% year-on-year)
● National BVOD Audience of 63,000 per episode (up 63.2% year-on-year)
● National Cumulative Reach of 12.041 million
60 Minutes
● National Total TV Audience of 893,000 per episode (up 10.2% year-on-year)
● National BVOD Audience of 104,000 per episode (up 55.8% year-on-year)
● National Cumulative Reach of 5.749 million
A Current Affair
● National Total TV Audience of 957,000 viewers per episode (up 6.5% year-on-year)
● National BVOD Audience of 64,000 per episode (up 51.2% year-on-year)
● National Cumulative Reach of 10.226 million
The Hundred with Andy Lee
● National Total TV Audience of 759,000 viewers per episode (up 13.8% year-on-year)
● National BVOD Audience of 79,000 per episode (up 36.2% year-on-year)
● National Cumulative Reach of 4.577 million
Under Investigation
● National Total TV Audience of 641,000 viewers per episode
● National BVOD Audience of 92,000 per episode (up 34.7% year-on-year)
● National Cumulative Reach of 4.429 million
Big Miracles
● National Total TV Audience of 624,000 viewers per episode
● National BVOD Audience of 117,000 per episode (up 17.0% year-on-year)
● National Cumulative Reach of 4.101 million
Tipping Point Australia
● National Total TV Audience of 601,000 viewers per episode (growing the timeslot by 47.8%
year-on-year)
● National BVOD Audience of 36,000 per episode (growing the timeslot by 114.3% year-on-year)
● National Cumulative Reach of 7.022 million
Today
● National Total TV Audience of 316,000 viewers per episode (up 5.7% year-on-year)
● National BVOD Audience of 29,000 per episode (up 38.1% year-on-year)
● National Cumulative Reach of 6.625 million
Program Aud Source: OzTAM © 2023, TVMAP VOZ Ranking Report, VOZ Data 5.0, 01/01/2024 – 13/03/2024 & 01/01/2023 – 15/03/2023, National, Nine, Average AUD, Consolidated 28 as at 14/03/2024 (for 2024 program audiences), Overnight (for YoY %s), “9News” v average of “Nine News” & “Nine News 6:30”, “Tipping Point Australia” v average of “Hot Seat” & “Hot Seat -5PM”
Reach Source: Source: OzTAM © 2023, TVMAP VOZ Ranking Report, VOZ Data 5.0, 01/01/2024 – 13/03/2024, National, Nine Content, Total TV, Total BVOD, Total Broadcast, Cumulative Reach, When Watched.
Updated.
9 Responses
And the way the Nine is going, they are absolutely smashing the 1st quarter. However, to balance the comments, I cannot see Food Stars being a success. It was meant to be shown in late 2023 but was pushed back due to Cricket. Food Stars is just rubbish programming by Nine and will fail in the ratings. But nevertheless, Nine has the Paris Olympics, and State of Origin.
Whatever way you cut it, absolutely no doubt Nine has smashed Q1 this year. However, to bring some balance to this comment, I don’t have high hopes for the upcoming Food Stars. It was announced for 2023, and delayed, which doesn’t strike me as sign of confidence in the show. Luckily they’ve got Lego Masters – i think the “global battle” theme they’re going with this year will work well.
These numbers are so embarassing for Ten and to a lesser extent Seven. Nine are destroying them
Will someone leave a candle burning at Network 10 soon.
I am still so confused from all these new ratings numbers. From what I have seen so far. 7 still reins Total people (during ratings periods) and 9 has the Key demos, so they both win. I guess I would probally be happier if I was 9 as they are winning in the “younger market”.
Nope, as per Knoxy’s table from Nine above, Nine are also winning total people and comfortably (28.1% vs 31.6%), probably showing just how special Q1 has been for the nine blue dots this year. However yes, that’s the old ‘industry standard’ broadcast 5 City Metro, but there’s also regional and bvod (live stream and on demand) factored in now with the new “VOZ”.
To be fair, this is 2024 YTD so includes non ratings / AO. Though nine probably still ahead in the rating year in any event – tipping point doing well but chase still ahead most days and nine still 200k behind on news best I can tell. And the morning shows nine hasn’t budged (no doubt they’re hoping the Olympics help). MAFS is just awesome for nine.
I thought it was difficult to compare statistics from previous years, so the year on year improvements are questionable with new OZTAM data.
Thanks for sharing
‘Difficult’ is the word. Networks do have granular access to numbers media don’t have, or the ability to only put forward the best numbers. 60 Minutes is absent for example, and it’s clear Under Investigation and Big Miracles have dropped year on year. That said, it has been a strong Q1 for Nine. Updated: Nine has now supplied 60 Mins numbers.