Kayo drives streaming for FOX Sports

Just over midway through their respective seasons, the AFL, NRL, Super Netball and Formula 1 are all on track to record their highest streamed seasons of all time.

Viewing is up across combined Foxtel Group platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports.

FOX Sports Australia Managing Director Steve Crawley said: “These achievements are evidence of the strong growth of Kayo Sports since March this year and a testament to the FOX Sports team who give audiences access to world-class sport content that entertains fans and drives conversations.”

Foxtel Group Executive Director – Commercial, Sport Rebecca McCloy said: “We’re thrilled to support our sporting partners to reach and engage new audiences, and this is powered by the continued growth of Kayo Sports. We remain committed to broadcasting exciting sport content that resonates strongly with audiences and, in turn, grows sporting code and live viewers.”

Julian Ogrin, Managing Director, Kayo Sports said, “We wrote the rule book on sports streaming, and five years on from launch, Kayo Sports continues to fuel fandom, reshaping how fans access their favourite sports. We’re committed to providing fans with unrivalled access to the best of sport delivered via a 4K streaming experience. 

“More Australian families are embracing their love for sport as a younger demographic flocks to the streaming field. Kayo Sports makes it easy to unlock your inner fandom from live matches and expert commentary and analysis to Minis and replays.” 

• NRL’s Las Vegas opening matches produced the two largest NRL audiences of all-time across the Foxtel Group.
• NRL 2024 Magic Round recorded the highest audience ever for a regular season round across the Foxtel Group.
• AFL 2024 has achieved the five largest regular season round audiences of all-time across the Foxtel Group.
• Super Netball’s opening round achieved the highest opening round of all time.
• Super Netball achieved its biggest audience ever for a game during the Vixens v Fever game in round 7.
• The 2024 Super Netball regular season has produced the top five regular season rounds in the history of Super Netball’s partnership with Foxtel Group.
• The 2024 Super Netball season has produced the top 10 individual regular season match audience since the start of its broadcast partnership with Foxtel Group in 2022.
• The 2024 F1™ season has delivered two of the top 10 race audiences since Foxtel Group started exclusively broadcasting the rights in 2017.
• The highest streamed sporting weekend of the year was the third weekend of May which recorded the most viewing sessions (25 million) and minutes viewed (961 million). This was driven by NRL’s Magic Round, AFL Round 10, Supercars Perth Race, F1 Emilia Romagna and Super Netball Round 6.

Kayo has 1.5m paying subscribers as of March 2024.

Updated.