Daily Mail apologises to Sam Armytage

The Daily Mail has apologised to Sunrise‘s Sam Armytage following a defamation threat by Seven over a much-maligned story it ran on her appearance.

Daily Mail originally ran a story on Armytage’s outfit, with the headline “Sunrise host Sam Armytage dares to bare with granny panties showing a visible line as she steps out in Sydney … after slamming rumours she’s dating Channel Seven colleagues.”

But it drew a fierce reaction online for its demeaning tone, including criticism from Today’s Lisa Wilkinson and actress Rebecca Gibney.

Addisons Law Firm sent a three-page letter to the editor of the Daily Mail that stated: “The publication of the article constitutes an indefensible breach of privacy which a court is likely to recognise and in relation to which it would order compensation be paid to Armytage for the hurt, distress and humiliation which the publication has caused.”

The article has now been changed to: “Casual Sunday! Sunrise host Samantha Armytage goes solo as she heads out on a shopping trip after slamming rumours about her dating life.”

“An earlier version of this story contained critical statements regarding Samantha Armytage’s appearance,” the apology reads.

“While the story has since been amended, we apologise for any distress caused to Ms Armytage or readers more generally.”

In 2014 Armytage told TV Tonight, “A lot of it is rubbish, but there are so many pages to fill on the internet these days, if they don’t write rubbish, what else are they going to write about? But you know… that’s the beast that it is!

“We put ourselves out there and sometimes we get shot down.”

Source: Fairfax, News Corp


  1. This is just one example of why mainstream media “news” has such a bad reputation. Click bait is not just done on celeb gossip but also how they tell the news – and the fact checking these days has gone to the dogs. And also why does Sam Armytage get so much coverage in the press. There’s always someone writing something horrible about her. Who cares what she’s doing or not doing in her private life. What’s that about? It’s weird.

  2. I was appalled when I saw the article. Just plain gutter journalism but I also remember how many times Sam and Kochie have had to apologise for making fun of people and rude remarks they make on many occasions. Hope it all stops now.

  3. Changing the article won’t make a difference. The fact she was photographed like that and still try and make a story about it is just pure gutter trash. Anything for clickbait from tabloid.

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