Free to Air Networks were reluctant to get on board with Foxtel for Gogglebox, now one of the biggest hits for both LifeStyle channel and TEN.
Yesterday at the Australian International Documentary Conference, Foxtel’s Brian Walsh was responding to a compliment from SBS exec Joseph Maxwell who said the show was genius for the way it looked at topics through a new lens.
“When I spotted Gogglebox a couple of years ago, without mentioning the network because it wasn’t yours, Australian networks I spoke to dismissed it,” Walsh replied.
“They didn’t think it would fly. Australian television is often known as the ‘O.K. Corral.’ They couldn’t imagine that an Australian network would ever show product from a competitor.
“In fact that was the very attraction to us… the opportunity to show our product, our titles, on a second run window.”