Seven wins as TEN is taken out
TEN tried 4 new formats last week with mixed results. Both Nine and TEN lost ground while Seven keeps surging from the Olympics.
It was the week that Ernie Dingo and Kyle Sandilands had a spat on radio, the ABC renewed its push for a kids’ channel, Access 31 was put on the market, TEN picked up women’s netball from FOX Sports, GTV9 won a Heritage listing, Nine axed its Euro correspondent, Underbelly won the right to start screening in Victoria (sort of), TEN and Seven fought over AFL sponsors and a 17yo reality contestant took a stand on her show’s conduct.
And it was another big win for Seven with 29.9% in Week 37 over Nine’s 25.4% and TEN’s 20.6%. The ABC had 18.9% and SBS 5.3%.
With a convincing lead, Seven won in all cities. In weekly wins, the network is moving toward an unassailable position which will soon be hard for Nine to topple.
Packed to the Rafters was again the top show for the week with 1.96m viewers, a huge vote of confidence for Australian drama. It was closely followed by Find my Family on 1.91m. But it was Seven’s renewed Sunday that gave the network smiles, finally toppling Nine’s big night. The AFL lead in sure helped, but can it do the same with Underbelly screening in Victoria? Other winners with Seven were RSPCA Animal Rescue, City Homicide, The Force, Border Security, Seven News, Today Tonight, The Outdoor Room, Criminal Minds, Dancing with the Stars, Medical Emergency, Crash Investigation Unit, Home and Away and All Saints. The debut of Outback Wildlife Rescue managed 1.1m viewers, beaten by Domestic Blitz. Controversy for Supermodel managed to do what tried and true storytelling can’t sustain –regular audiences over the 1m mark.
Nine’s best for the week was the show it once dumped after one night of lousy figures –Two and a Half Men on 1.4m. It bettered 60 Minutes, Domestic Blitz, Wipeout and The Strip –which dropped to 1.24m in its second week. Nine also watched as interest in David Attenborough and Gordon Ramsay waned. But Nine’s kneejerk reaction in moving Kitchen Nightmares USA may have been too reactionary -he returns to new restaurant makeovers this week. Hole in the Wall is hanging on with 1m viewers, but it would seem its 1.55m debut was merely a curiosity factor for many. The debut of The View and Ellen trailed Dr. Phil and Oprah (The View doesn’t air in Perth or Adelaide) but likely to build and give TEN some headaches.
TEN unleashed 4 new formats this week with a disappointing weekly share for the network. Nothing on TEN went over 1.2m. No doubt the network will view the week as something of a period of change. It was Australian Idol that just inched to the top of the pack with 1.19m viewers. It dropped from the previous week’s 1.31m –the weekly live sing-offs begin tonight. Just behind Idol were NCIS, Kenny’s World, Are You Smarter Than a 5th Grader? and TEN’s AFL: St Kilda V Collingwood. Broadly speaking numbers were soft for Rush, Bondi Recue: Bali, Rove, 90210 and even The Simpsons. But the real problem remains Taken Out, losing traction from Neighbours, and down to 581,000 on Friday. In brighter news, TEN actually won Saturday thanks to AFL.
Spicks and Specks’ 1.35m was best for the ABC, which beat TEN on Monday and Wednesday. Midsomer Murders gave the commercials considerable grief, even beating CSI: Miami. Doctor Who maintains a loyal audience every single week. Elsewhere ABC News, Four Corners, Australian Story, Enough Rope With Andrew Denton, Wire In The Blood, The Hollowmen, The 7.30 Report, The New Inventors and The Bill were all strong.
‘Classic’ Top Gear did well for SBS with 865,000 viewers, beating David Attenborough and The 7:30 Report on Monday.