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Double vision on Twenty/20 cricket

Those opening titles on Nine's cricket with a DJ and drummer looked good enough for SuperBowl. Wait a minute....

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Tonight the Twenty/20 Cricket moves to the GABBA in Brissy.

Nine will no doubt be hoping for another stellar performance. Sunday it obliterated the opposition with a whopping 2m viewers and a 41.3 share over Seven’s 22.1 and TEN’s 18.2. It was the biggest audience of the non-ratings season and peaked at a staggering 2.52m viewers.

Did you catch the opening titles featuring DJ Mark Dynamix and drummer Lucius Borich from Cog? It was very snazzy.

So were the titles for the NFL SuperBowl on FOX last year with DJ AM and Blink 182’s Travis Barker.

[youtube]http://www.youtube.com/watch?v=_iXHNlKzHpc[/youtube]

38 Responses

  1. I personally dont have a problem with the intro. I have relised that tv networks dont have any guts or new ideas because of the amount of money at risk because if the concept doesnt work they will lose a lot of money and execs will lose their job.

  2. I can’t believe the conversation on this page.

    All networks have used overseas concepts for decades…

    Seven’s news for years and their network IDs were direct copies of NBC.
    Ten has used Fox concepts in their network promos.. Nine’s Still the One was of course ABC America.

    Even ABC Australia borrowed the name of a Canadian bulletin and a theme from Channel 4 UK for the ill fated “The National” in the 80s.

    This is such a non issue… but then I’m assuming that most of the people here are like the posters on certain other media critique websites… ie barely teenagers so they probably can’t remember beyond last year’s finale of Home and Away

  4. Wat the hell is the problem with this? I don’t see why it’s a big deal. The opener looks cool, does it matter where the idea came from. Another thing is all the networks copy ideas not just Nine. Also Nine’s 2009 slate might have a lot of unoriginal ideas, but at least it’s their own productions, unlike Seven who just take successful shows from other networks (i.e. Kath & Kim, Thank God You’re Here)

  6. I guess Travis it will require Americans to indefinitely do our thinking for us, that’s why it ain’t cool.

    But in saying that, advertisers for years have used movies as “inspiration” for “their creations”.

    I’m sure the 9/NRL/Fox enterprise were inspired by the NFL to introduce video replays for referees rather than really needing it.

  7. From the network bringing you in Oh9 – Wipeout Australia, Aussie Ladette to Lady and Aussie Secret Millionaire comes ummm…. not to mention Mission Pieces (Find my Family ripoff), Weekend Today (Weekend Sunrise ripoff)….etc etc… do they have any local ideas anymore????

  8. Dan –

    1. Most of Australia wouldn’t even care about this, so your pretty sad to even think about it.
    2. It’s only an opener to a cricket game! It’s not like they copied a whole network appearance or anything. Get over it!
    3. Seven lovers (or Nine haters) are the only ones that care about this, because it’s just another reason to bag Nine.
    4. If Seven produced this the reaction would be minimial or nothing.

  10. Travis – they weren’t “inspired” or took an idea an idea and made it their own. They ripped it and slapped on some cosmetic changes to give it a cricket theme. If the US had cricket i’m certain we would have the exact same opener and they would have had the work experience kid to change the network logo. Every time I see that intro I’m going to be thinking how cheap 9 were.

    We have some brilliant designers out there shaking their heads in shame at the industry. How does anyone expect growth and innovation when one of the most successful national sports show decides that its cheaper to rip it from the SuperBowl opener?

    You really think that if channel 7 did this we would ignore that fact?

  13. Its amazing how networks have the balls copy other networks or people without a worry, but once someone does something to annoy them, boom they take action. Channel 7 and packedtotherafters.com.au for a good example.

  14. Who honestly cares that Channel Nine took a really cool idea from America and developed it here to suit an Australian audience?

    I am absolutely sick and tired of the bias nature of members on this site towards the Seven Network. If this was played on Seven you would all be congratulating them and saying how wonderful the opener is.

    It seems Seven can’t do anything wrong, while anything Nine does is wrong. What about Seven’s news theme…that is copied from America. What about Sunrise…their street-side set was a copy off the Today show in America. Along with everything we see on television these days.

    You are all pathetic…

  17. I feel I should add, yes, I know Nine didn’t copy off Seven, but I was just making a point that the networks do copy each other because they see that it works.

  23. I hate when someone complains youtube pulls a video like that. It means we actually have to type something like “Twenty 20 Cricket Opener” to get another version!

    I think it’s pretty poor form when the top of their field start dressing up o/s product as their own. So much for Nine being sports visionaries!

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