Channel Nine’s Today show will take on Weekend Sunrise when it launches a new Sunday edition in February.
To be hosted by Leila McKinnon and Cameron Williams, the show is reported to resemble the weekday edition by Karl Stefanovic and Lisa Wilkinson with slight changes.
“The fact it’s on a Sunday, it will have a slightly different vibe, but will be similar to the Today show in if there’s something happening we’ll be across it,” McKinnnon told the Sunday Telegraph.
“But you don’t have to grab people in the 15 minutes between when they’re in the shower and work.
“Hopefully people will watch it over a casual Sunday breakfast.”
The show will effectively take the place of Sunday which was axed by Nine mid 2008. At the time Ray Martin criticised the decision saying it sent out a message that Nine “doesn’t do news anymore.”
Veteran reporter Laurie Oakes will continue to present political interviews, along with former Australian cricketer Michael Slater to present sport and news read by up-and-comer Amber Higlett.
McKinnon, wife to CEO David Gyngell, has also been touted as a possible host of a new “magazine style” show for Nine’s 5:30pm weekday slot.
Nine yesterday launched a new on-air promotion for its 6pm news bulletin, using the slogan “Change Back”, an acknowledgement many of its national viewers had switched to Seven’s bulletin. Melbourne remains Nine’s most competitive market in weeknight News.
Source: Sunday Telegraph