TV Tonight turns two!
January 5 marks the second birthday of this blog. Happy Birthday, gang!
January 5th marks the second birthday for TV Tonight. That’s a lot of man-hours slaving over a keyboard for the sake of telly!
But I’m pleased to report it has been worthwhile thanks to the continued support, comments and traffic by you…
There were 0 comments on the first post on the first day in January 2007. Now some stories attract a bucketload of boquets and brickbats (usually directed at networks). Aside from messageboards, there were barely any serious blogs on Australian television back then -while American TV blogs were breaking stories and proving the value of online, independent comment.
In its 2 year existence TV Tonight has broken stories, interviewed stars / writers / directors / producers and network executives. It is regularly read by media journos, many of whom consult for comment and information. In the last few weeks alone TV Tonight has been referenced in articles in The Australian, The Daily Telegraph, Sunday Telegraph, The Sun-Herald, and during 2008 in The Age and Herald Sun. There have recently been radio spots on 3AW, ABC and 2GB recently and last year Channels Nine and TEN both quoted reviews in on air promotions.
But the site is for you, the fan of Aussie telly.
We love TV when it gets it right (there were some great new shows in 08) and loathe it when it aims too low, cuts corners or gets lousy treatment from programmers. Some of us get as fervent over networks as much as our football teams or political parties. It’s not just the shows networks air, it’s the way they conduct their business and the spin they push in pursuit of our attention. And like politics, when we have a healthy opposition, everybody wins.
The days of a viewer simply turning on a TV and watching what was spoon-fed to them are no more. Similarly, the days of a critic merely saying “this is a good show or a bad show and here’s why” are gone. Now they have to stay on top of innumerable programming changes, fastracking, American and British trends, pay television, Freeview, EPGs, high definition television, and technology including IQ2, TiVo and mobile. And that’s just for starters…
In 2009 TV Tonight plans more advancements to entertain and inform you, calling networks to account and deconstructing Australian television in ways that conventional media rarely consider. It will continue to log stories in the wider press with extra comment, plus originally-generated content and interviews.
And have a bit of fun doin’ it.
Standby this week for the results of the reader survey on 2008 television, followed soon by the end of a summer hiatus and return to normal blogging.
Thanks for the last twelve months, guys. Here’s to the next…