Channel Nine wins first ratings week
After an extraordinary week of news, programming upheavals and special events, Nine takes victory in the first week of ratings.
The Nine Network has officially won the first week of ratings in 2009.
Nine finished with 31.6% ahead of Seven’s 27.5% and TEN’s 20.4%. The ABC had 15.5% and SBS 5.0%.
Nine took out five nights, with Seven winning just Tuesday and Wednesday. It also won three key demographics 16-39, 18-49, 25-54.
Top show of the week was Underbelly with 2.58m viewers, a record for scripted drama or comedy since the introduction of OzTAM people meters in 2001.
But it was a week in which normal programming seemed to go out the window as news of the Victorian bushfires ricocheted throught evening schedules. Extended News bulletins caused daily upheaval to plans from Sunday night onwards. As well as its Australia Unites appeal, Nine also had cricket matches still in play.
Seven’s best was Seven News on Sunday with 1.9m while TEN’s was NCIS with 1.4m. Spicks and Specks took 1m for ABC and Top Gear nabbed 815,000 for SBS.