ABC’s Playground site wins AIMIA prize

Just one television entry has taken out a prize at Australia's online industry awards, a site for ABC kids' shows.

feature_playgrounradio_imageDespite a strong line up of interactive entries by television media at the AIMIA Awards, just one has taken out a top prize.

The ABC’s The Playground website was awarded Best Childrens entry by the Australian Interactive Media Industry Association on Friday.

The Playground offers games and interactivity on ABC children’s programming including such shows as Bananas in Pyjamas, The WotWots and In the Night Garden.

ABC, SBS and Foxtel had a significant number of other finalists which missed out on a top award. Even iView didn’t win the Entertainment category which instead went to an entry from Sony PlayStation.

ABC Science also won for in Science, Health or Environment.

AIMIA CEO, John Butterworth said, “Digital continues to grow beyond marketing and advertising and has quickly established itself as the medium of trust for commerce and government.”

Source: AIMIA

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