TEN leaves Nine the biggest loser
In probably the tightest week of the ratings year, Seven takes glory once more. But the real story was the race for second.
It will probably go down as the tightest ratings week of the year. Just 1.5% divided the three commercial networks in Week 18 of the year.
It was still Seven that again took glory with 26.7%, however the real story was the upset for second place. TEN snatched that with 25.5% over Nine’s 25.2%.
The ABC had 17.1% and SBS 5.5%.
Most significantly, TEN won the three key demographics 16-39, 18-49 and 25-54. Seven was second in each.
There was also a shake-up in “city wins”. TEN won Adelaide this week plus second place in Sydney and Perth. Seven won all other cities, coming second in Adelaide.
Top show of the week was The Biggest Loser, when the winner was announced (despite it being leaked online 2 hours earlier) with 2.09m viewers and 1.79m for the bulk of the show. It also performed well on Sunday night -better than the finale of So You Think You Can Dance Australia’s 1.43m. Together with 1.42m for both the premiere of MasterChef Australia and NCIS, plus 1.3m for Bondi Rescue, TEN had its best week of the year. It won Sunday and Monday nights plus all three demos for Sun – Tues. Even Neighbours passed 1m on Monday. However, after slipping from its debut, MasterChef Australia will need to cement a following this week. The Top 20 are announced tomorrow and the show moves into its nighty challenges. Meanwhile TEN has quietly dumped Guerrilla Gardeners from sight.
Thank God You’re Here debuted strong for Seven with 1.74m although Seven News Sunday was actually its top show for the week with 1.79m. The Force arrested 1.48m and 10 Years Younger in 10 Days stayed high in its second outing. Better Homes and Gardens ensured Seven blitzed the competition on Friday but it was hit hard on Monday between a TEN and Nine stoush. This week Seven won just three nights: Tuesday, Wednesday and Friday.
The penultimate Underbelly was Nine’s best with 1.7m with Nine News Sunday and 60 Minutes following. Nine again won Thursday, despite the AFL Footy Show propping up the NRL edition (beaten in Sydney by even Q&A). Nine also took home Saturday. Eleventh Hour‘s premiere lost a lot of Underbelly‘s lead in, doubtless due to the Biggest Loser‘s final hour. How will it fare following a finale this week? In game show tussles Hot Seat‘s biggest audience was 651,000 while Deal‘s biggest was 963,000.
Spicks and Specks plus The Gruen Transfer both took over 1.2m while Dirt Game‘s second ep dropped to 606,000 for the ABC. Top Gear’s 972,000 was unaffected by competition. A great result for SBS given the episode was rather old. Monday was its top night.