First figures are in for THIS afternoon and they are modest: 321,000 viewers.
The debut of the new show was beaten by The Bold and The Beautiful / TEN News at Five (543,000/ 1.08m) and Seven News at 4:30 / MASH (430,000 / 584,000).
The good news is it improved on Nine’s position. Last Monday Nine Afternoon News took 263,000 for its half hour edition.
Interest was strongest in Sydney (109,000) followed by Melbourne (95,000). In Brisbane, where Extra became a casualty of the new show, it took 60,000.
The new show also now gives us the first true head to head result between Deal or No Deal (930,000) and Hot Seat (721,000).
Seven News won in all cities with Melbourne Nine’s strongest performer.
No doubt Nine will be hoping the audience becomes more aware of its new offering, conscious of the fact these things take time to build.
Meanwhile the network fared better with Sea Patrol ahead of Desperate Housewives, Seven scored with a UK doco The Michael Jackson Story and Top Gear Australia took its lowest audience this season, 487,000.