Melrose has decided Tuesday nights are a bitch once more.
Back in the 1990s, TEN had the irrepressable campaign ‘Tuesday night’s a Bitch’, a spin on the US slogan ‘Mondays are a Bitch.’ Now with the CW remake, it’s brought back the phrase, with a new night that ironically syncs with TEN’s former phrase.
“We have an absolute drop-dead gorgeous cast, we have a fun show where everybody is dating everybody else, and we wanted a scandalous kind of soap opera,” said The CW’s Rick Haskins.
“We tried to capture a heightened reality of the show. We think it captures Melrose the way ‘OMFG’ did Gossip Girl.”
Yes that was a marketing campaign that generated some buzz and criticism -just what you need to create awareness.
Each image makes strong use of the show’s iconic apartment complex and swimming pool, trying to turn the show’s setting into a character.
The new-look series starts in the US on September 8th.
While TEN has the rights here, somehow I doubt it fits with their Tuesday night line up now, with the action of NCIS proving so popular. Feels more like a replacement for Supernatural…
But then we just love that slogan.
Source: The Hollywood Reporter