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TEN’s woeful Wednesday

If Tuesday was terrible for Nine, then Wednesday must have been woeful for TEN, fourth behind the ABC.

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jamie_saves_our_baconIf Tuesday was terrible for Nine, then Wednesday must have been woeful for TEN.

It landed fourth for the evening, behind the ABC at only 19.4%.

The best it could manage was 999,000 for The Simpsons repeat at 8pm, pulling ahead of the new episode on 960,000 (surprisingly, it’s often the trend).

TEN’s Jamie Oliver special was only 543,000 -which makes it tricky given TEN has another Oliver special up its sleeve. The ABC again won the slot with United States of Tara on 1.06m.

ABC’s premiere of The Librarians was strong on 1.05m even though it lost some of the Spicks and Specks audience (1.5m).

Seven’s World’s Strictest Parents also impressed at just under 1.5m while Nine’s Australia’s Perfect Couple slipped further, now just 672,000. It had better news with Hot Seat‘s 710,000 neck and neck with Deal or No Deal‘s 716,000.

Week 32

42 Responses

  1. How many Simpsons eps is Ten showing each week now? With the two-hour Simpsons marathons they play regularly in rugby league states, it must be well into the double digits.

  2. Simpsons repeats, usually the older the better, are more popular in my home. The writing is too crappy these days.

    I dont see 19% being that strange. I have seen it before. I think Nine arnt doing much better at 23%. Ad to that demographics, surely Nine is the real long-turm story as Ten jumps ahead in the trend.

    I think whats telling between the two stations is their locally produced content and how successful it is.

  3. @Lovechild Even though True Beauty dipped below 800k last week it was still the number one show in 16-39s on Thursday night last week – which it looks like Seven are targeting? BTW – with your 2 very similar posts in quick succession do you work for Nine Publicity?

  4. The Simpsons issue is that for a long time the new episode was on at 8, then they started running a 7.30 repeat before it, now it’s 7.30 new and 8 repeat. Assuming most people watching aren’t watching it on a widescreen TV, they have no idea which is the new and which is the old episode since the “old” ones are only a few years old not the classics everyone’s seen a dozen times.

  6. Ten came 2nd for the night in the most important measures: 18-49, 25-54 and 16-39.

    It only came fourth in the less important all people.

    Not sure how that is woeful. Especially considering Ten targets 18-49 and 16-39 primarily, and has said they all people is meaningless. Once again the less important bracket for the TV industry (all people) is headlined here as the most important.

    This article should point out that Ten came fourth only in the less important bracket and the one it does not target. But then there would be no headline or story would there?

  7. Actually 10’s Two and a Half Men would have to be the Simpsons – there’s even 1 or 2 more episodes of Simpsons per week.

    NCIS: LA will end up on Wednesday nights, as will Celebrity Masterchef, and 10 are much more likley than 9 to turn around their dead nights like Wednesday and Thursday than 9 based on there planned programming for the rest of the year.

    As for Thursday nights, its usually a 9 win, but not by much. Recently 7 have won Thur, as have 10 back in Masterchef days.

  8. The great unwashed probably aren’t aware yet that the new Simpsons episodes are on Wed at 7:30, they probably assume it’s more reruns. 10 mucked about with the schedule for the show so much I’m amazed anyone knows which are which. (maybe that’s why the new ones come in widescreen?)

    The Simpsons situation is a lot like the current debacle going on at 9, involving Tues and Wed nights and 2.5 Men. If they did slip in new eps you’d be a miracle worker to catch them. As for the 8pm slot, well, unless you’re a fan of that drab piece of TV known as the New Inventors, what else is there to watch??

  9. Seven won’t do too bad tonight even if they don’t win. Their line up until 8.30 will rate pretty well. Seven News, TT and H&A always get viewers and Amazing Race is doing reasonably well against Getaway. That should be enough to see it joining Nine’s Tuesday and Ten’s Wednesday.

    I don’t see Perfect Couple getting bumped. There can’t be that many couples left so there would only be a few more episode left before it dies a natural death…never to be seen again if Nine has any sense.

  10. Seven may soon lose Criminal Minds viewers, as they are repeating season 3 which was shown this time last year. Hopefully they fast track season 5, I wanna know what happens next – I may look elsewhere otherwise.

  11. It’s no wonder new episodes of the Simpsons rate less than the repeats. The new episodes just aren’t funny. Repeat episodes are generally much funnier, even if they too can be lame in comparison to the much older episodes that don’t usually get shown.

    Having said that, last night’s new episode wasn’t all that bad. There have been plenty of worse episodes.

  12. While acknowledging i don’t have the full 6pm-midnight demo ratings, here are the 6-10.30 figures:

    18-49 Commercial Share 6pm – 10.30pm

    Seven – 39.0%
    Nine – 27.4%
    Ten – 33.6%

    (media spy)

    In perspective, they didn’t fail majorly.

  13. Wednesday’s most compelling viewing is ABC2’s double bill of ‘Sin City Law’ and ‘The Baby Borrowers’ – both of which provide more intelligent content than their titles may indicate.

  14. I think since The Simpsons moved to HD (not that we’d know it right) the writing lifted a little, not consistently but this last season probably has some of the best episodes since around season 12.

  15. The thing is, even if Seven falls flat tonight, it still would have won four nights in a row, with three of those nights containing a win in the 18-49 & 25-54 demo’s.

    For most of thise year, Seven has lost on Thursday to Nine, but has managed to walk away with strong demo wins, part of it’s overall strategy to gain share in various ways. When your on track to win 5-6 our of the 7 programmed nights a week, who’s going to worry about losing one night?

  16. I’m with Paull’s comment on the Simpsons. The show has been awful for years, and it’s long since past its time to be axed. But as long as the morons keep watching this laugh-free version Fox will keep churning them out.

    And the new intro is garbage.

    (Lispy Jamie Oliver is TEN’s Two and a Half Men.)

  18. I watched TEN from 7-8 last night then switched over to ABC1 until Tara finished.
    Nine only got second on the back of their news and current affairs 6-7PM block.

    TEN should still be happy with new simpsons, it’s coming second in its timeslot. SVU obviously should’ve been kept on Thursday, but it’s only got a couple of eps left so no point in moving it now. Next week will be interesting with the premiere of L&O UK though. Hopefully it’ll rate well. I’ll probably watch L&O UK and watch Tara on iView afterwards.

  19. Actually craig, Nine have won the last 2 thursdays. Ten will come last on the back of Rush being the only show to get over 1mil, but nine will win as DT and TVBurp arent doing that well for 7.

  21. perfect couple will definitely get bumped. the first 2 weeks it was steady at 750k, but after dropping another 100k, it is nearly a million less than strickest parents on 7.

  24. The new Simpsons is one show I wouldn’t mind being axed. Sure the widescreen novelty is good, and the new intro is funny, but appart from that the show is appalling. Quit now, and focus on making another movie.

  25. I forgot about Jamie, since TEN is off my radar on Wednesday with House re-runs.

    Good on ABC, I’m sure TEN or the others had wished they had not passed on Tara.

    So is tonight going to be “Thrashed Thursday” for Ten or Nine?

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