If even Britain has given up on Big Brother you just know we’re leaving the ‘noughties.
Channel 4 has announced that it will not be renewing the series when it ends in 2010.
Kevin Lygo, Director of Television and Content at Channel 4, said the decision had been dictated more by creative considerations than commercial ones.
“Big Brother is still profitable for Channel 4 despite its reduced popularity and there could have been the option to renew it on more favourable terms. That’s what a purely commercial broadcaster would have done, but Channel 4 has a public remit to champion new forms of creativity.
“That remit to push the boundaries has been an essential part of the weird chemistry behind Big Brother‘s success, but it’s now what is telling us that the programme has reached a natural end point on Channel 4 and it’s time to move on.”
Julian Bellamy, Head of Channel 4 added, “We’re very grateful to everyone at Endemol who has worked so hard to keep the show fresh and engaging for so long and to the viewers who have remained loyal to the programme and who will be disappointed by our decision. The final series will be an opportunity to give Big Brother an appropriate send-off and celebrate one of the most extraordinary programmes not just in the history of Channel 4 but of TV in general.”
In the UK where celebrity and tabloid (and the really, really bizarre) go hand in hand, BB has been obsessive viewing. Aside from its bold casting, many have argued the UK producers have brilliantly manipulated contestants across the years, some of which spilled over into controversies involving racism and violence.
This week the current housemates broke out of the house and into the camera runs, causing producers to abolish the cash prize as punishment. None of which seemed to faze the housemates. Apparently they will have a chance to build the prize back up.
Of course there is still the chance another network could pick up the BB rights.
Source: Channel 4