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Nine welcomes new ID

Channel Nine has launched its new station IDs and slogan, "Welcome Home."

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nine id 09Channel Nine launched its new station IDs and slogan today, “Welcome Home.”

The ID follows an earlier report that the network would draw upon “The Home of TV.”

Unlike previous promos, it has limited new footage filmed, with the Nine logo supered into footage of established shows.
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74 Responses

  1. I can’t understand how the ABC, who presumably have less budget for their marketing department, can leave the commercial networks so far behind when it comes to branding. I think the ABC is above and beyond the leader in terms of their IDs etc closely followed by the SBS. The commercial networks, especially 9, need to pull their collective fingers out.

  3. What happend to the “We are still the one” promos by Nine. They have got no hope catching channel 7 in the next 5-10 years. 7 leads in all departments. News, Sport and entertainment.

  6. Talking about watermarks, 7 and 7HD (at least in Brisbane) have replaced the usual watermarks with one that simply reads “FlashForward Tomorrow 8.30” (yes all caps).

    Funny thing is both shows that are now on (Border Security and Chicken Little) are G-rated shows, advertising an M rated shows. Very bad form Seven.

  9. WIN’s is different somewhat. I’m not much of a fan… It’s to blue.
    WIN has moved there logo slightly more towards the right of the screen and the HD Channel enters it’s third month nealy ‘under maintenance’

  11. not bad not bad. I hate how the WIN Adelaide and Perth stations refuse to have the dots, really ruins the whole effect so unfortunately Nine still looks s*** here

  15. chill out michael. If people think it looks s**t they have every right to express that opinion, just as you do to dribble over how fantastic it is.

    The logo looks quite nice, but hello 1970 with that ‘welcome home’ font.

  19. Im not a Nine Fan per se but i must say this is a great effort. But i think its nine that needs to update its ident the least, Seven have seemed to have theres for yonks now and ten always has boring ones that dont incorporate its main logo anywhere but at the end.

  21. the ident is quite good, but the rest of the package; the “tonight on” the endboards, the promos and sponsorboards are fugly fugly fugly.

    what were they thinking with the font for “welcome home”

  24. This is hilarious. Massive Nine balls in the middle of Eddie Everywhere and their derivative Bruckheimer procedurals. At least with the main channel they keep their horrid shows off Go.

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