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7TWO to launch November 1st

It's official. Seven's new digital channel 7TWO will be a broad entertainment channel with new seasons of Lost, Ugly Betty, Heroes and 24.

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72Channel Seven has unveiled its free-to-air digital channel 7TWO, a broad entertainment channel set to launch on Sunday, November 1, 2009 at 12noon on Channel 72.

Channel Seven’s Director of Programming and Production Tim Worner said, “I am pleased to announce that 7TWO will be the new home for premiere episodes of our international hits including J.J Abrams’ Lost, Ugly Betty, Heroes and 24,” said Worner.

“We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other. It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients.”

Other titles including The Sopranos, Six Feet Under, Murphy Brown will screen on the channel alongside new, primetime episodes of The Jay Leno Show, five nights a week.

7TWO will feature British television including A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of motoring hit Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.

Additional themed nights of programming include Action & Adventure, Lifestyle and Movies with family titles from Disney’s studios.

Cooking programmes include Jamie Oliver, Curtis Stone, Rick Stein, Ainsley Harriott and Gary Rhodes on Monday to Friday afternoons.

There are new and classic programs – including Coronation Street, Emmerdale, Shortland Street, The Martha Stewart Show, Home and Away: The Early Years, Sons and Daughters, Magnum PI and Moonlighting – complete the channel’s daytime schedule.

Channel Seven also announced popular television presenter Tom Williams as the face of 7TWO.

“What I love about 7TWO is the great mix of the new and classic. I’m a big Leno fan so it will be great to be able catch that on a daily basis. And I can’t wait to see how the last season of Lost unravels,” he said.

“It’s fair to say I’ll be booking in some extra time on the couch. I can’t wait for it all to kick off.”

To watch 7TWO, tune into channel 72 on a high definition digital television or on analogue or standard definition digital television connected to a digital set top box.

Website now live: http://au.tv.yahoo.com/seven-two/

With Week 1 Tv Guide http://au.tv.yahoo.com/seven-two/schedule/article/-/article/6373630/

This post updates.

199 Responses

  1. Yeah, there’s ‘Time’ somewhere in the channel name if you look hard enough…oh, that was it! The name starts with the same letter! Oh, cryptic 7, you! So many people worked up over a channel name only for it to be simply, ‘Two’. Two funny, I think!

  2. Why doesn’t this channel have repeats during the day? That way, if you can’t record digital, there’s a second chance to see the shows. I never thought I’d say this, but this is something Nine’s done a lot better at than Seven.

    Heroes at 8.30 Wednesdays from November 4th.

  6. So I’m guessing this means Lost, Heroes and 24 will not be shown in high definition on Australian TV. Just as High Def TVs reach saturation point. Lots of people probably wondering why they bought those expensive TVs.

  9. it’s really time. in a week and a half. other than the enormously long wait, there can’t be really that many complaints, other than specific show tastes. it’s quite a broad channel, a solid compliment to 7ONE (I wonder if it will be rebranded) rather than a niche target. and more importantly, some good competition for NINE/GO!

    thank god ‘Channel Mate’ didn’t come to pass. anything like that would only exacerbate the crazy bogan problem our country already has ha! in any case, it seems to be more or a tivo-based technology, judging by the logo design and theme.

  10. well lost and all the other shows that used to be big will probably get around the same ratings they were at 11 o’clock at night on channel 7 as they will on 7TWO at 8:30. so at least i don’t have to stay up as late!

  11. @ Brad, the Foxtel CEO (whos name escapes me) indicated a few weeks ago that he expected GO! and sevens new offering (now 7TWO) to be carreid on Foxtel cable platform from Nov 24..that was a few weeks back, i havent heard anything since.

  12. happy michael, you can relax now.
    i wish it decides to show craig ferguson who i think is the best of the american talkshow presenters. any word if it has given oztam enough notice so it can be rated from the start.

  14. Lost, Leno, the Sapranos and Six Feet Under! doesn’t really get much better!!!
    it’s taken a while but i can’t wait-and the ad on the website is great!
    already looks better than GO! IMO…
    wonder how all the movies will g-guess time will tell…
    i find the inclusion of That 70s Show at 7pm everyday/night a bit odd-the show finished over three years ago and 7 has plenty of decent current comedies (30 Rock, Scrubs, It’s Always Sunny etc) that they could expose-i mean real fans of 70s will have them all on DVD by now…hopefully these shows can get a primetime run now at least!
    And it’s available on Foxtel (ch127-Melb, Syd and Bris)! 9 part owns Foxtel and we’re still waiting for GO!

    About Time!

  18. Blah.

    It really is 7 Two.

    It’s Exactly the same as 7 One! I can’t tell them apart!

    British fare, Lost, Betty, Jay Leno – it’s all over the shop. I’m all for a gen ent network but a little more focus would have been smart.

    “7TWO will be the new home for premiere episodes of our international hits including J.J Abrams’ Lost, Ugly Betty, Heroes and 24,” said Worner.

    They are 7’s 10.30 shows. Expect to see a new 7 News at 10.30 on 7 now.

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