Are we there yet?
Audiences are slipping across the board as we limp to the ratings finish line. But they are hanging on for the Rafter birth, helping Seven to take out another week.
Are we there yet? Just two weeks to go until the 2009 ratings end, with a baby Rafter, a new Idol, a Celebrity MasterChef, and a first Apprentice all due. Audiences are already showing signs of switch-off as numbers diminish -either from fatigue, daylight saving, multiple entertainment choices or all three. But they are hanging on for Julie Rafter whose motherly condition ensured she was the week’s top show. And Seven again won the week.
Seven Network won with 30.1% over Nine’s 26.3% and TEN’s 19.8%. The ABC had 18.0% and SBS 5.7%.
Seven was also first in all three key demos 16-39, 18-49 and 25-54.
GO! had 2.6% with 7TWO on 2.0%, ABC2 1.5%, ONE 1.0% and SBS TWO 0.3%.
Seven won all nights except Monday and Saturday which fell to Nine. It also won all cities this week, with Nine only coming withing striking distance in Melbourne.
Packed to the Rafters took 1.85m this week well ahead of the second place runner, The Force on 1.6m. Seven’s other successes were Border Security, Bones, Sunday Night, Seven News, Today Tonight, Highway Patrol, RSPCA Animal Rescue, Last Chance Surgery, Better Homes and Gardens. City Homicide and new Criminal Minds again won their slot but FlashForward was beaten by The Mentalist. Mercy was a soft 366,00, now due to reappear on 7TWO. Private Practice is already shedding numbers but The Amazing Race picked up nearly 200,000. On 7TWO Heroes amd Ugly Betty did best.
Another week in which Two and a Half Men was best for Nine at a cool 1.45m. It wasn’t so long ago the show was pulled off air after just one week. Monday’s A Current Affair was the only other show that cleared the 1.2m figure when it beat Today Tonight‘s Geoffrey Edelsten excessive wedding video invitation. The Mentalist, Getaway, 20 to 1, 60 Minutes and CSI were next best. Nine News slipped to as low as 848,000 on Friday. Aussie Ladette to Lady was just 657,000 and left to conclude this week in a double ep as a result. Fergie: Duchess on a Mission saw to it that Nine lost a Thursday -it should never have held off Secret Millionaire. Better news for The Apprentice Australia, lifting to 874,000. The Today show beat Sunrise on Tuesday and is closing a gap, this week also broadcasting Tiger Woods at Kingston Heath. Wipeout‘s best ep was 278,000 on GO!
TEN slipped under the 20% share this week. NCIS was again its biggest drawcard on 1.24m. Celebrity Masterchef took 1.11m. That left NCIS: Los Angeles, Lie to Me, Rush, Good News Week, Australian Idol, The Simpsons, and Glee to follow -all between 800,000 and 1m. This week Rove, Electric Dreams, Jamie’s American Road Trip all disappointed. The 7PM Project hovered between 741,000 and 527,000. Friday was still an underperforming night, down to a 16% share. UFC Wired took 80,000 in a generally soft week for ONE.
Midsomer Murders was again the tops performer on ABC with 1.22m. Elsewhere Spicks and Specks, My House in Umbria, ABC News, Australian Story, The Bill, Hope Springs and Collectors did well. Both Hungry Beast and John Safran’s Race Relations picked up. But Tuesdays remain a soft night for the network -can Jonathan Welch lift it this week? The Birth of the Blues and Junkyard Wars were best on ABC2. ABC1 beat TEN on Friday and Saturday.
Top Gear took 726,000 on Monday but just 374,000 on its second weeknight, Friday. A strong 519,000 for Man Vs Wild while Mythbusters was 351,000, Who Do You Think You Are? 310,000, Iron Chef 303,000, Luke Nguyen’s Vietnam 286,000, RocKwiz 251,000, Trawlermen 237,000, and Dead Set took 147,000.