Is this the best network promo ever?
No, it's not. But it certainly catches the attention. Just what was behind TEN's "Celebrity Support Group" promo?
- Published by David Knox
- on
- Filed under News
TEN certainly gets brownie points for being bold.
Its new network promo to hit screens this Sunday is set in a “Celebrity Support Group” with several of its network identities playing against type… or is that playing to type….?
There’s Shaun Micallef, Paul McDermott, Natalie Bassingthwaighte, Mikey Robins, Josh Thomas, Amanda Keller and more…
With its kitsch 60s theme music, the tawdry looking community hall, the shoddy sound, the dishevelled wardrobe, -and heck just the fact they brought them all together in the one space is a bit of a feat in itself.
Either way, it’s hard to imagine Seven or Nine putting something like this to air, so on that basis alone it gets the thumbs up.
But where was Sandra Sully sobbing sidesaddle? Why didn’t Paul Bongiorno turn up biting his nails? Angela Bishop would have been zipped in a red carpet straitjacket. Couldn’t Mal Walden have stumbled through “phenomenonenon” just one more time with feeling?
Yes it’s so good we want more.
Over to you now TEN. Bring on Part 2 please!
86 Responses
good, great potential – falls down with some ‘aren’t we funny’ overacting from some – nat bas, mikey robbins and paul mc d.
who are these guys? best ever i dont think so,
Anon: It’s Joelene Anderson from Rush.
neiiiighboooours….
I was enjoying that until Amanda Kellar interupted with that little speech, nothing against her.
And the girl in pink is from Rush, not Neighbours.
whos the celeb in the pink? neighbours star?
“Make 2010 better than last year.” Didn’t they only just scrape in ahead of ABC last year. It would be a good idea for 10 to give the d-gen a call to ask if their “still number four” promo can be reworked!
youtube.com/watch?v=n42lNEoP5zE
Agreed, great work and funny stuff. Bring me Hugh Riminton having a mental breakdown over not being able to pronounce a pollie’s name in the next instalment.
I agree David, bring on the version with Mal Walden, unshaven, rocking back and forth, muttering “phenomenon… phenomenon…” 🙂
this is the channel 10 attitude of old… an instant classic. FTW!
ten’s guys always come out like such nice people, where are 7 and 9 most of them are just stuck up. eg : kochie and mel!
So what is the worst?
Presenting……
youtube.com/watch?v=Ju2exeijDsQ&feature=PlayList&p=7E7A5BE0CD2B558A&playnext=1&playnext_from=PL&index=9
I am….going to hurl
It’s pretty good, isn’t it? And you’re right, David, Nine or Seven would Never do this. Although imagine Kochie or Eddie McGuire behaving like nervous wrecks! Hehehe.
Ten are the most creative network out there. Always trying new things, nobody has the guts to do these things. Best promo, hilarious!
LMAO – that is hilarious!!
@Par3182 Dude with sunnies is the Commando from Biggest Loser.
Fantastic promo!
The Commando is like the stig
I so want 10 to be successful as they’re better than the alternatives but i have to say i don’t find that promo that funny……
Last years general promos were good, classy almost. They needed to continue on from last year as a smarter alternative not go back to its roots unless it was laugh out loud funny. They were substantially more successful last year than the one before despite a weaker end. don’t loose faith Ten!
Was a good concept, but i would have scrapped it.
Loved it… Channel ten is the only station I watch…’seriously’…
This ad is pure genius, bring on GNW!!!
I like this, but I thought the funniest long/personality ID came from the group of Nine, WIN & NBN stations in 2002 with their take on Fatboy Slim’s ‘Weapon of Choice,’ Christopher Walken video. And to Kuttywood, they were all localised too!
Dan Ilic, *you’re* the genius! I’m “post race” too… 🙂
Is that all thier “stars” that could show up for promo?
Does not hide sad fact TEN is a cheap excuse for a station roll on more movie repeats and the end of 7PM soon please.
Genius…
@Mr. Do-Bee , if 9 did this type of promo, it’d be based at a retirement village.
wah wah wah…I don’t get it…wah wah wah…who are those people…wah wah wah…I hope ten die….what a miserable bunch you are! Can’t give anyone kudos for trying something different!
Good on ya TEN!
My god, ten kicks a*se!
I’m under 40 so I’m hardly an old fart. Most of the “talent” in that promo would be older than me. I watch programmes Ten have the rights to, but I don’t watch them on Ten because I’m not a masochist. Haven’t got the time to waste playing hide and seek programming. The promo is a self indulgent w*nkfest. It’s a silly in-joke that only die hard Ten fans and employees will get.