Seven’s Kitchen yet to rule

Updated: Seven will be reminded today that MasterChef was no breakout hit, after a soft launch for its new cooking reality show while TEN resissues its numbers.

Seven will be reminded today that MasterChef Australia was no breakout hit for TEN, after a soft launch for its new cooking reality show, My Kitchen Rules.

The show managed 1.1m viewers in its premiere, beaten by a new episode of Two and a Half Men on 1.51m which boomed in Melbourne. The Big Bang Theory also bettered it with 1.24m viewers.

Seven’s show, with a format that so far skates dangerously close to Come Dine With Me, will be trying to get viewers to bond more with its personalities with another episode tonight and two more next week.

Monday night was the first true test of upcoming shows as all three commercial networks began airing first-run episodes.

Good fortune continued for Nine with The Mentalist on 1.25m viewers, ahead of Desperate Housewives on 1.02m and Good News Week’s 90 minute return on just 640,000*.

The 7PM Project now has its work cut out as summer begins to wind down. It managed 674,000 -some distance behind Two and a Half Men (1.15m), Home and Away (1.05m) and ABC News (1.01m). In its new timeslot The Biggest Loser took 817,000*. Ross Noble’s Australian Trip was modest on just 187,000*.

Seven’s new US drama Royal Pains trickled in with just 336,000.

Without any Monday Top Gear, SBS’ best was Man v Wild on 444,000.

Today won in Sydney and Melbourne but Sunrise kept ahead nationally, with a big win in Brissy and Adelaide.

Updated: Statement from TEN:

Due to a system error in data submitted to OzTAM, Overnight ratings data available for Network Ten today contained a number of errors. Confirmed program logs will be available tomorrow.

In the meantime, corrected key data – including preliminary timeslots – for your use as follows:

The Biggest Loser (19:31 – 20:38)
Total people 806,000

Good News Week (20:38 – 22:14)
Total people – 827,000
Top program rankings: All people – 16, 18-49s – 4, 16-39s – 3, 25-54s – 7

Ross Noble’s Australian Trip (22:14 – 23:12)
Total people – 632,000
Timeslot winner in total people and all key demographics.

Please accept our apologies for any inconvenience caused.

Week 6

32 Responses

  1. My Kitchen Rules, after two episodes, convinces me that their home cooks have been set up, big time.

    I would have preferred to make this comment on the MKR website, but no, I see that I have to sign on to comment. Is that the idea? Yahoo, not interested.

    How on earth could people who know they can cook be so late in delivering and so useless at presentation?

    Scam. Shame. Seven.

  2. Agree with brisvegas. Mythbusters was the best show of the night. These are people who say there’s nothing good on Australian FTA Tv. Well if you act like the commercial networks are the only ones we have and always neglect SBS or ABC, then who can blame you? We have two excellent broadcasters and it’s a pity that they are overlooked and neglected the way they are.

  3. MKR is like Masterchef with all the good bits left out! Didn’t anyone at Seven notice what made MC special? Interesting casting that reflects the cultural diversity of the wider Australian audience along with credible, talented, presenters just for starters. It’s like watching the boring white bread cast on the rest of their mediocre shows doing a cooking show. Yuk. Embarrassing. Is there anyone at Seven or Nine with an original thought?

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