How “fast” should “Fastracking” be?
Nine promised Fastracking for Hot in Cleveland. But with 5 episodes in the US, how slow can you be before it is no longer "fast?"
What should qualify as Fastracking these days?
Nine recently said it would be Fastracking its new US comedies, including Hot in Cleveland, which features Betty White.
By tomorrow 5 episodes will have aired in the US, but no airdate has been announced by Nine.
While nobody is suggesting Fastracking should strictly be same day and date, moving beyond 2 weeks is surely stretching the flexibility of the phrase (and a phrase that was introduced to the game by Seven some years ago).
Amongst its other promise were the shows S### My Dad Says, Mike and Molly, Mr. Sunshine and Episodes.
“This is the new comedy lineup that will go to air on Nine later in 2010 and into 2011,” Nine claimed last month.
In the US, Showtime has now announced Episodes, featuring Matt Le Blanc, will premiere in January. Does this still qualify as “later in 2010 and into 2011?” Perhaps.
Of Hot in Cleveland, Nine tells TV Tonight, “We are very excited about putting the show to air and it will be going in the schedule as soon as possible.”
While it has been delivered with some shows such as Lost, in Free to Air TV, genuine Fastracking actually applies to more low-profile fare such as The View, The Ellen DeGeneres Show, Entertainment Tonight and The Late Show with David Letterman.
Update: Nine schedules Hot in Cleveland for 8pm Monday July 26.