2.2m as kids rule the kitchen
Aussies watched in droves as the kids took control of the MasterChef kitchen, whacking everything in its path.
Aussies watched in droves as the kids took control of the MasterChef kitchen.
TEN’s ‘mini-reality’ series averaged a huge 2.2m viewers in its first outing last night. And it peaked at 2.61m.
It contrasts wildly to the first episode of Celebrity MasterChef (1.35m), which went up against a Hey Hey reunion.
The show whacked everything in its path, with 60 Minutes at 1.15m and The X Factor on 1.07m -a major worry ahead of next week’s live show.
TEN Programming Chief David Mott has been quick to talk up the win.
“Just when you thought you knew what to expect from the MasterChef franchise, we’ve turned the format on its head. Junior MasterChef Australia will continue to amaze and inspire Australian foodies of all ages and abilities. Impressive culinary talents aside, these kids are just simply a delight to watch,” he said.
“We knew there was a big appetite for all things MasterChef. But last night’s brilliant result proves that Australians haven’t had their fill just yet. Judging by these results, Junior MasterChef Australia is shaping up to be the appointment viewing destination for all Australians.”
Based on last night’s figures, he is right. But Seven will do all it can to inject life into its expensive talent series next Sunday, with viewers to become the winner from healthy competition.
Elsewhere last night, ABC’s Midsomer Murders pulled an impressive 1.43m. Offspring rose slightly to 1.16m (the big drop from its lead in should not go unnoticed) and it seems 1.41m Aussies are still happy to watch people being breathtested on RBT.
In fact it was actually Nine which won the night, in both primary channels and network figures.