The first day of ratings figures for 7mate and GEM proves to be just like the AFL Grand Final -a dead heat.
Both channels netted a modest 1.1% share for their Sunday programming.
7mate officially launched at 6pm Saturday following the AFL draw. GEM, which had “soft-launch” programming from midday Friday planned, didn’t arrive until 6am Sunday -the time the channel said it would launch officially. It hit a technical snag on Friday.
Both joined the OzTAM ratings panel from yesterday and both trailed GO! (4.7%) and ONE (4.6%). But with sport on offer, Sunday is one of the more distinct viewing days of the week. The dust is yet to settle on how these channels will resonate with viewers and whether one has any edge. 7mate’s promotion which has included extensive cross channel promotion, billboards and even a chopper flying a giant banner over the MCG on Saturday, far outstrips the hurried GEM.
Meanwhile in Sunday night figures Junior MasterChef lost ground, slipping to 1.5m viewers. Now shunted off air for two weeks for the Commonwealth Games, it reinforces the value that stripping gives the main event.
The X Factor dipped slightly to 1.05m viewers, down from 1.09m. At this stage it looks set to repeat the performance of last year’s Australian Idol. At least it has no Brownlow Medal to compete with tonight.
The star performer of the night continues to be Midsomer Murders. It rose from 1.35m to 1.4m, defying the razzle dazzle of its commercial competition.
Elsewhere, Sunday Night was 1.1 1m, 60 Minutes was 1m, RBT 998,000 and Offspring was 943,000.
The Big Bang Theory was 369,000 for GO! and FIA Formula One pulled 368,000 on ONE.
Seven won the night.
From this point forward in ratings results remember that TEN and SBS are now essentially two channels competing against 3 and 4 from their competitors.
UPDATED: TV Tonight has since learned that ratings results did not record any figures in Sydney or Perth for 7mate nor Adelaide for GEM.