2.08m as Rafters wraps the year
With more than 2m viewers watching the Rafters finale, Seven's tease with Winners and Losers worked a treat.
More than two million Australians tuned in for the season finale for Packed to the Rafters last night.
The show averaged 2.08m viewers as Ben Rafter began coming to terms with his tragedy, a birthday for baby Ruby and a proposal from family friend Carbo. It caps off another strong season by the sentimental show, still holding the title of the nation’s favourite drama series.
So it was a perfect place to promote Seven’s next drama offering, Winners and Losers.
The Sneak Peek of the 2011 drama pulled in 2.24m viewers, cheekily coded as a stand-alone title in the OzTAM system?). In effect the short trailer was like taking a snapshot of Rafters peak audience. But as a tactic for tempting an audience it worked a treat and what was shown certainly looks good. Seven’s in-house drama production is the envy of them all (didn’t the ABC once do this?).
Elsewhere last night Generation won its slot on 1.17m over Top Gear (974,000) and Iron Chef Australia (905,000).
NCIS was 1.15m for TEN. Richard Hammond’s Invisible Worlds Nine didn’t debut well with 656,000.
Parenthood (962,000) beat Good News Week (Ten 641,000). Survivor was 504,000.
The 7pm Project (787,000) is still yet to return to its pre-Commonwealth Games figures that hovered around 1m. Have viewers changed their voting habits or is it a victim of daylight saving?
It was beaten by Home And Away Seven (1.03m) and Two and a Half Men (946,000).
Seven slammed the night.