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Cricket beats tennis Final

1.38m watched Novak Djokovic defeat Andy Murray -well down on 2010's Men's Final and less than the audience for Nine's One Day International.

Seven’s Australian Open: Men’s Final was beaten by Nine’s One Day International cricket last night.

Nine’s cricket averaged 1.41m viewers across its broadcast, ahead of the Djokovic v Murray final on 1.38m. Even trying to divide up the Final into preview, match, presentation still wasn’t enough to beat the cricket.

Nine won the night in both network and primary channel share.

Whether viewers weren’t taken by the Serbian and Brit isn’t quite clear, but it trailled the 2010 Final between Federer and Murray which was 2.3m. Seven actually got better figures for the Women’s Final on Saturday night (1.67m).

Or maybe viewers were lured by TEN’s new offerings in the form of Hawaii Five-0 and The Biggest Loser.

The Biggest Loser was TEN’s top show for the night on 1.32m followed by 1.25m for Hawaii Five-0.

Modern Family episodes were 1.2 / 1.18m with NCIS: LA at 718,000. The new shows also did good business in the demos.

However TEN’s new 6pm Evening News (previously a 5pm Sunday offering) was a long way behind the pack at 477,000. Nine News was 1.64m and Seven News 1.32m.

Week 6

22 Responses

  1. I hope the AFL is taking notice of all this – sport fans will only tolerate being treated with disdain for so long and then they will turn off for good.

    It may already be too late for the AFL. I know a lot of AFL fans that have not watched a Friday Night Football game for 4 years.

  2. Combination of things,
    Living in Queensland and knowing all the night time sessions weren’t live really sucked.
    Looking forward to the Petkovic/Sharapova match only to have these clowns hijack it to play a match with a grunting Italian that made Sharapova seem sedate.
    Watching Murray in the final whinge and whine about anything huge turn off.
    The constant threat that Hewitt was going to talk over every point.
    The constant threat that Henri Leconte may actually talk at all.
    Grunting has got to be contained(still really having trouble with the Italian Girl…I think).
    Seven should be required to show a live logo.
    Better still ban them from ever broadcasting live sport ever again.

  3. I watched the women’s final on Saturday night and the cricket on Sunday night, though I did switch over a couple of times to see what was happening on the men’s tennis final. I didn’t watch any tennis this year apart from that. A couple of reasons-one is the commentary on the tennis, the inane comments about ‘Aussie’ Kim and the supposedly cute special interest stories about the players, the constant cross promotion and the constant talking over the game. I have also been turned off the tennis since it became a Davis Cup substitute with all the opposing national and ethnic breast beating-too noisy and aggressive, I just want to see skill. The cricket was great, but 7 really need to overhaul their presentation-it’s tired and predictable and too much talk.

  4. @ Michael great point mate, seven do deserve those poor ratings until they lift their game and broadcast live and in HD into all markets. Perth is a tricky one obviously with the huge time difference. Seven also have great difficulty broadcasting the football as it’s never live and never HD. Unless it’s the grand final. Poor form Seven

  5. I ended up watching Hawaii Five 0 and regretted it. They’ve taken a well-known brand and made it completely unrecognisable. It ended up being just another run-of-the-mill US cop show.

  6. I enjoy tennis, but I didn’t see one game of the Australian Open. 7 and sport means delayed coverage for those of us in the West and the fact they don’t show sport on their HD channel, means 7 doesn’t get much of a go in our household. Come on Channel 10, how about bidding for the event next time it comes up, you have a HD channel which you use for sporting events and you believe in live sport around the country.

  7. Or could it just be that the women’s game was being played between two lovely girls who were both excited to be in the final and had both played a great tournament??? Oh and last night’s cricket wasn’t too bad either…

  8. Channel 7 deserve those poor figures, the telecast wasn’t the best, those constant ‘after the tennis’ commercials, missing the first few points of a game just to squeeze in another MKR ad, then having the commentators talk about said shows, shown in SD when it was broadcast in HD overseas, delayed night sessions into Bris/Adel/Perth, delayed finals into Perth, not utilising 7TWO more when they were allowed to… fair enough it wasn’t the Federer/Nadal final they’d hoped for but neither was it last year and the ratings were almost double this year’s

  9. 7s coverage of the tennis this year was by far worse than last years abysmal effort. thank god it’s over. the cricket was on a half hour delay in brisbane in the second innings

  10. Combination of quality competition on both 9/10 and a boring final. I mean Djokovic/Murray? Cmon.. And it was over once old bullet head got a 2 sets to love lead.

  11. 1.38 million is the lowest audience for the Australian Open men’s singles final since it was moved to Sunday night in 2005, when 4.04 million people watched Marat Safin defeating Lleyton Hewitt. It was much lower than Djokovic’s last Open win in 2008 when he beat Jo-Wilfred Tsonga (2.346 million). While Tennis Australia will be delighted with the attendance over the past two weeks, it and Seven will be very disappointed with the TV ratings (apart from women’s singles final which was well up from last year).

  12. In Brisbane, the cricket and tennis were beaten by 10’s The Biggest Loser, Hawaii Five-0 and Modern Family (Ep 2) – so hope there is a lesson in that for 9 not showing it live.

  13. Surprised cricket won the night given Channel 9 seem to think the whole of QLD are fools. I don’t mind 9 cutting to the news at 6 as long as they come back to the game live. I turned the tv off and got cricket updates via twitter.

  14. David: Do you know why Nine did not screen the cricket live in Qld? I thought it was meant to be live, but when I went browsing a sports web site I read the game was all over while still watching it!

    Normally up here, we just miss out the coverage between 6pm and 6:30pm AEST (for the news).

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