Australian Broadcasting Summit begins
The ninth Australian Broadcasting Summit, for TV and radio, is being held today and tomorrow in Sydney.
- Published by David Knox
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The ninth Australian Broadcasting Summit is being held today and tomorrow at the Sydney Convention & Exhibition Centre.
The summit includes both television and radio broadcasting.
Last year’s summit generated some key statements from Senator Conroy, Shaun Brown and Grant Blackley. Expect more big announcements this year.
For the first time, Foxtel CEO Kim Williams is one of the keynote speakers.
Other speakers include BBC Worldwide’s John Smith, FremantleMedia’s Ian Hogg, Free TV Australia’s Julie Flynn, Mediaweek’s James Manning, and FetchTV’s Scott Lorson.
Amongst the topics being discussed are:
• What do the viewers and the advertisers of tomorrow really want?
• Reviewing the success of new channels: SPEED, SPEED HD, MTV Hits, MTVN Live, MTVN Live HD, BBC Knowledge HD and more
• Feedback from Australia’s first dedicated 3D channel
• How is Foxtel positioned to capitalise on technological change?
• Advanced metrics, audience measurement and ratings
• What do the audiences of the future want?
• Best-practice in understanding your audience: explaining the incredible success of programs like MasterChef
• User generated content
The summit will be opened by Communications Minister Stephen Conroy.
11 Responses
@Stan, I’m talking the quality of our home grown shows which are far from improving.
Son, what are you complaining about? Were you even around anytime before 2003? Television in Australia (free & pay) just keeps getting better & better. “More for me. More for free.”
Wonder if catach-up TV will be discussed-Hulu (the US catach-up site) has been the subject of rumors regarding 9/Ten bringing it here.
“What do the viewers and the advertisers of tomorrow really want?”
Viewers: less advertising, especially over the actual program or its credits.
Advertisers: More advertising. Everywhere. Tickers, overlays, pop-ups, product placement.
And forget 3D (sorry to the 23 suckers who bought a 3D TV). Viewers want HD content particularly for sport and movies.
They’re hosting it at Darling Harbour? eh, least it’s an alright view.
I agree with Daniel C. Oztam measuring needs to be increased in order to give more accurate figures.
I think the tv climate today proves that the speakers and delegates have really nothing of value to offer this summit. It’s a joke.
@ Gerard – The ratings system in Australia is not perfect and not totally accurate, but in Australia it is arguabley the most advanced and comprehensive system in the world. That is somehting the industry here can be very proud of. It certainly gives a very good indication of rating trends with programs. You can look for yourself and learn how they work on the Oztam (metro) or AGB Nielsen (regional) web sites.
When will the main channels show their big shows in HD again?
add a bigger audience pool to oztam, so the ratings can try to be more accurate, but nine and seven would protest because they’d find out ‘home of comedy’=epic fail and today tonight wouldn’t rate so high with all that trashy reporting they do!
They should add – so how the hell does the ratings system work, and does anyone know anyone who’s actually taken part?
Seems like such an unknown (dodgy) system for something so important to TV execs