Now here’s a surprise.
After ABC (US) announced it was cancelling its long-running daytime soaps One Life to Live and All My Children, a network advertiser has mounted a campaign to save them.
And it’s even pulling ads from the network.
Usually it’s viewers threatening to boycott a network or its advertisers.
Brian Kirkendall, Vice President of Marketing at Hoover has posted a letter on the company’s Facebook page.
“I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
“In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.”
They have also called on soapie fans to send them letters of support.
“Please, send your emails to us at [email protected], and we’ll get every, single last one of them to ABC.
“We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.”