Slow burn for Negus numbers

The first evening of 6:30 with George Negus has seen the show lift from 394,000 at 6pm last Monday to 452,000 last night. But did it steal viewers from Seven and Nine?

Last Monday Today Tonight was 1.35m and last night it won the slot on 1.19m. A Current Affair held at 1.05m across both Mondays -but much is dependent on the mix of stories.

Mondays are traditionally the biggest audience for these shows. Whether Negus can improve on 452,000 this week is anybody’s guess but TEN will be hoping the show is sampled by new viewers. This will still be a slow burn.

TEN’s supersized News At Five averaged 669,000 down from 740,000 last Monday. It was still enough to claim a win over Deal or No Deal (617,000) and Hot Seat (593,000) but averaging numbers across 90 minutes will impact on its total from this point on.

#1 for the night was My Kitchen Rules at 1.38m viewers, beating Two And A Half Men (1.04m / 709,000), 7.30 / Australian Story (855,000 / 871,000), Undercover Boss (544,000), and Mythbusters (316,000).

Despite a poor lead-in The Melbourne International Comedy Festival Gala won its slot with 751,000, in a close race with Conviction Kitchen (743,000), Four Corners / Media Watch ABC1 (742,000 / 654,000) and The Million Dollar Drop down to its lowest national figure so far, 570,000. Man Vs Wild was 276,000. Nine would now be better off playing Million Dollar Drop during the Easter non-ratings and salvaging what it can of this Thursday and next week.

Elsewhere last night, ABC News won at 7pm with 1.11m viewers over Home And Away (972,000) and The 7pm Project (755,000). Nine managed 849,000 for the same slot with two comedies in various cities.

Neighbours was the top multichannel show last night on 402,000.

Seven won the night.

Week 15

27 Comments:

  1. 6:30 with George Negus is a good alternative to ACA and TT which sometimes is a mix of choice magazine and woman’s weekly.

    George does bumble a bit though but it’s funny sometimes because last night he accidently said “Eddie McGuire” when he mean to say “Eddy Meyer”, the look on his face when he realised what he said was priceless.

  2. Douglas Quaid

    Really enjoy George Negus, he is one of the most astute and honest journalists out there. We really need a serious alternative to the unintentionally hilarious rubbish that TT and ACA spew out.

    Please, please TEN stick with it and don’t get impatient with it. It’s a long term buck you should be making with this show.

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