From 6am Sunday morning the Playhouse Disney channel will be known as Disney Junior, after ten year old channel Playhouse Disney failed to resonate.
A media launch for the channel aimed at kids age 2-7 was held at the Sydney Opera House earlier today, where media, advertisers and Foxtel celebrities mingled with Mickey and Minnie Mouse.
Disney even flew in actors from at Disneyworld in California to play the beloved characters, while guests were showered with confetti made from tiny Mickey Mouse “ears”.
The Australian reports General Manager of Disney Junior Worldwide, Nancy Kanter is also travelling to Singapore and several European countries to launch the Disney Junior brand.
The channel launches on Sunday at 6:00 am, but new animated series Jake and the Neverland Pirates (pictured) is its centrepiece at 10 am.