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Could TEN launch a brekkie TV show?

A report today claims Lachlan Murdoch has asked TEN executives to develop a third commercial breakfast program.

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There is speculation today that TEN may be interested in a news-based breakfast program to compete with Today and Sunrise.

The Australian reports that interim CEO Lachlan Murdoch has asked executives to develop a third commercial breakfast program to run from 6am and 9am, tentatively called AM, to replace its two early news bulletins, at 6am and 9am.

It isn’t clear if such a show would extend to 10am or The Circle could shift to 9am -but a better lead-in could also boost the numbers for the The Circle.

A morning programme could also utilise Andrew Bolt, if he were able to juggle it with his current morning radio commitments on MTR in Melbourne.

If other rumours about Adam Boland joining TEN in the future prove concrete the game could get much more interesting. Boland’s legal case with Seven is yet to be resolved.

TEN previously had a decade-long run with breakfast television with Good Morning Australia, with hosts including Kerri-Anne Kennerley, Gordon Elliott and Tim Webster.

45 Responses

  1. Oh please, not another breakfast show. And anyway, I would have thought Ten should be putting money into local drama production – aren’t they going to struggle to reach their Australian content quota this year?

  2. Ten has wayyyyyyyyyyyyyyyyyyyyyyyyyyyy to much news. The sad thing is it most of its repeated and the same content. Like Today/Sunrise can get away with it because the average viewer only watches 20 minutes but TEN need to really get away from News. We already have ABC 24 and Sky News for that. TEN should look to load up with more international content! (cheap and normally good)

  4. I really don’t see the point of this. I like The Circle, but that’s enough morning show for me.

    My only suggestion would be to maybe replay the CBS Early Show (I think it is) on ONE or ELEVEN a little bit later as 7mate does with the US Today show.

  5. @ Scott I completely agree.
    TEN has always been the ‘other network’. When the 6pm news is trash, I used to enjoy switching over to TEN to watch the Simpsons. But now, TEN is trying to align themselves with the other networks and the diversity is gone.
    Television in general has been getting consistantly worse since Nine fell off the top spot in 2005 since there’s no glory, no goal in television. Nine was always what the viewer wanted, Seven always wanted to be what the viewer wanted, and TEN was always happy being the more youth-orientated network.
    We live in an age of over-saturation, cheap American programming and terrible standards of viewing, and TEN want to over-saturate the 6-9am market even more?
    Better off moving to the UK where quality is king.

  6. I think TEN are better off maintaining a point of difference with the other networks, especially as their schedule is so news heavy already. With 2.5 hours in the early evening do they really need a three hour news block in the morning as well?

    What they could do is design some innovative content and sell that to their advertisors as a change from the morning news round-up. With only so many viewers to go around at that time of day the only hope is to find a difference not to descend into homogeny.

    Or if they are committed to a three hour morning news block why not put it on One or Eleven? In that scenario they would retain the youth audience on the main channel and have an adult option for elsewhere. As the ratings increase for the multi-channels this will start to become a financially viable option.

  11. Bahahahahahaha….sorry let me compose myself….bahahahahahahaha. Is Lachlan Murdoch using his Onetel experience to run 10 into the ground? The joint is a shambles. Sports Tonight goes and they go for a more expensive format with less audience. I’m just glad Gerald Stone will probably get another book to write.

  12. NB Little Lachy:

    Stick with the cartoons for breaky.

    But if you must try to compete with the corn flake dollars, called your new AM show “News of the World”.

    I’m sure Rupert will enjoy a good chuckle over that…

  13. Exactly. Ten will likely anger younger viewers (and those young at heart) if Toasted TV is given the bone for any adult breakfast show. It also means that Ten would need to put C/P content back into afternoons.

    A kids breakfast show ain’t cheap to produce, but so is breakfast news, as it would need extra journos, sets etc.

  14. I think they’ll find a suitable role for Andrew Bolt in the evenings.

    They’ll axe George Negus and give Bolt the coveted 6.30pm slot.

    Imagine the state of current affairs in Australia with ACA, TT and Bolt Report all up against each other???

    Want a story on fad diets or shonky plumbers – tune into Nine or Seven.
    Want a story that just promotes the Murdoch’s rightwing agenda? Tune into Ten!

  16. “A morning programme could also utilise Andrew Bolt”. Well that’s lost me straight away if that’s part of the plan.
    Doesn’t TEN still own their original “Good Morning Australia” name?
    Somehow I think I’ll stick with ABC News24.

  18. Great idea but what about Toasted TV? Channel Ten is now the only network that offers childrens programming in the morning on it’s main channel.

  22. If they can axe Sports Tonight and Ten Late News as well, they should have the funds, but the show wouldn’t get enough ratings, with 3 other current competitors. Knowing Ten, they’ll probably stuff it with informercials (like The Circle has), which should be banned from being part of Aus broadcast content, on these 9 am shows.

  24. Oh just what the world needs: another breakfast show with Hollywood gossip, shock jock pundits, cash give aways and annoying hosts. Don’t you just love the diversity of Australian TV?

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