GO! turns 2 and leads key demos

Yesterday marked two years since GO’s soft-launch on August 9th 2009 (it didn’t officially launch until October 4th) and it was celebrating with very strong numbers in the multichannel market and teasing about “5 big reasons to get excited.”

Those 5 reasons are TV shows The Voice, The Bachelorette (which both premiered yesterday), Hart of Dixie, Suburgatory, and The Vampire Diaries.  It didn’t detail when the other three shows would premiere, but all of them return in the US in the second half of September.

It is also offering 30 Touchpads in a viewer contest.

GO! boasts that its weekly reach (viewing of 5 mins or more) is 5.417 million viewers, that it is “Australia’s #1 Multichannel” as well as #1 25-54, #1 18-49 #1 16-39 #1 GB+CH.

National Sales Manager Les Hart said, “The last two years have been an incredible journey for GO! With highly engaging and familiar content combined with fresh new US series, GO! has struck a chord with both viewers and advertisers.”

However GO! based those calculations only on commercial multichannels, leaving ABC2, ABC3, ABC News 24 and SBS TWO out of the data. This skews the results meaning only some of the claims are true.

Adding in all multichannels, TV Tonight has found the results as follows:

Total Individuals:
ABC2: 2.1%
ABC3: 0.6%
ABC News 24: 0.7%
7TWO: 4.5%
7MATE: 3.3%
GO!: 4.0%
GEM: 2.8%
ONE: 2.0%
ELEVEN: 3.4%
SBS TWO: 0.7%

Ppl 16-39:
ABC2: 2.3%
ABC3: 0.3%
ABC News 24: 0.6%
7TWO: 2.0%
7MATE: 5.6%
GO!: 6.0%
GEM: 3.0%
ONE: 2.7%
ELEVEN: 5.7%
SBS TWO: 0.6%

Ppl 18-49:
ABC2: 2.2%
ABC3: 0.3%
ABC News 24: 0.6%
7TWO: 2.4%
7MATE: 5.0%
GO!: 5.4%
GEM: 2.9%
ONE: 2.5%
ELEVEN: 4.9%
SBS TWO: 0.7%

Ppl 25-54:
ABC2: 2.2%
ABC3: 0.3%
ABC News 24: 0.6%
7TWO: 2.7%
7MATE: 4.3%
GO!: 5.0%
GEM: 2.8%
ONE: 2.4%
ELEVEN: 4.3%
SBS TWO: 0.7%

GB (Grocery Buyers):
ABC2: 1.7%
ABC3: 0.2%
ABC News 24: 0.7%
7TWO: 5.4%
7MATE!: 2.7%
GO!: 3.1%
GEM: 3.0%
ONE: 1.6%
ELEVEN: 2.9%
SBS TWO: 0.8%

GB + Child:
ABC2: 2.6%
ABC3: 0.5%
ABC News 24: 0.6%
7TWO: 2.6%
7MATE: 3.4%
GO!: 4.6%
GEM: 2.8%
ONE: 1.9%
ELEVEN: 4.3%
SBS TWO: 0.7%

Wks 7-32, 2011
06/02/2011 – 06/08/2011;
18:00:00 – 23:59:59 Complete Time Band Split;
5 City Metro;
CSHR % (*) [ FTA SHR (All Networks)];
Consolidated; (Live + As Live + TSV) for Wks 7-32, 2011 (to Mon in Wk 32)
Overnight (Live + As Live) for Wk 32, 2011 (from Tue)

This means that GO! is certainly leading in key demos, but not in Total People which belongs to 7TWO, nor in Grocery Buyers.

Nevertheless there are some tempting titles on GO! that have helped give it a point of difference including Survivor, Fringe, The Vampire Diaries, Community, Spartacus, The Inbetweeners, V, Nikita, and Wipeout.

As it embarks on its third year programming unique content, rather than repeat overloads, is what will continue to attract viewers.

29 Comments:

  1. The Dueling Cavalier

    GO!’s scheduling is like a box of chocolates. And just how many episodes exactly are there of Bewitched and I Dream of Jeannie? They seem to go on forever.

  2. Well I think Go has been quite good of late, they haven’t been putting in 6 eps of Big Bang at last minute & last nights Voice/Bachelorette was great.

  3. Armchair Analyst

    i actually think that GO! is the only possitive for the Nine Network. The rest are crap. I will say this they certainly beat Ten by getting better content. Iam pretty sure Ten are still smarting over the launch of GO!.

  4. I watched ‘GO’ from 7.30pm til 11.30pm last night. Love love love that Bachelorette is back on. I just hope that Go don’t do what they did last time, by taking Bachelor off mid season with no explanation, then playing 2 episodes out of order. Very frustrating. I enjoyed The Voice too, as I was a big Idol fan and don’t have Foxtel. Was nice to see some singing for a change. I’m a reality tragic though, I’ll watch anything!

  5. Secret Squïrrel

    I used to watch quite a bit on Go! but haven’t since they stuffed about with Fringe last season.

    They used to have a lot of first-run content but these days, apart from 4 hours of The Voice and The Bachelorette on Tue, their schedule seems to be old or crappy movies plus the usual spam. I don’t see much new content. If you look at the ratings, it’s the spam and occasionally a half-decent movie that has been enabling them to tread water the last couple of months.

    However, if they start broadcasting some decent new content in a stable timeslot, I will watch again (nudge nudge…Fringe S4…hint hint…Fast tracked…wink wink…Just deal with the gaps in the US when they come – we’ll understand if you warn us about it at the end of the preceding show).

  6. But Thankyou to GO! for screening Here’s Lucy on Lucy’s 100th birthday. Foxtel didn’t even have an I love Lucy marathon or her Bio on Biography channel. there’s 1 point for GO! So when is The Voice going to be taken off? 3 or 4 weeks ?

  7. GO! is still a major disappointment overall. Yes it was good last night to see The Voice and The Bachelorette. But it still doesn’t make up for the constant repeats of TBBT 2.5 Men. Or putting on old shows that really don’t fit the demo. I wouldn’t mind if they did show old seasons of TBBT maybe twice a week in order of the episodes run in the seasons, but not all over the place.

  8. As most of the content is repeats of ancient shows, Go certainly hasn’t struck a chord with most readers of this site, who’ve regularly pointed out how it holds viewers of most of its first run shows, with arrogant contempt and driven them to download the shows instead.

  9. I hope GO! fast-track the new season of The Middle. Compared to other shows, The Middle has been treated pretty well, so hopefully they premiere it next month.

    BTW David, GO! is offering 30 HP touchpads, not iPads.

  10. 7TWO might lead total people, but skew heavily towards the 90+ year old dribblers… just like Seven – and as advertisers know, they don’t matter 😛

    LOL – waiting for the replies there 🙂

    GO! will also be refreshing its on-air look in the coming few months.

  11. Go been taking some lessons from Ten in spinning figures. As Go loses more viewers to rivals, will they soon adopt Ten’s prime time for shares of 6pm to 10.30 instead of midnight?

  12. Two years already eh? How time flies when you’re having fun! What would we do without the choice the multi channels provide? Probably Foxtel!

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