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TV’s Facebook favourites

As social media becomes more integral to TV networks, which shows are pulling big numbers with Facebook followers?

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Networks are taking more and more notice of the importance of social media with dedicated Facebook pages and plugging Twitter hashtags.

Seven recently appointed former Sunrise boss Adam Boland as Director of Social Media and Strategy.

Over at Nine Social Media Strategy Manager Dianne Draganovic says whilst the need to talk about what’s on TV is not a new phenomenon, social networks have enabled viewers to engage en masse.

“At Nine we’ve been able to leverage the ‘talk-ability’ around our programs to drive both viewer interest and overall audience share, something we’re very proud of,” she says.

Nine is claiming the biggest network page (Nine Facebook 31,000 fans), the biggest multi-channel page (GO! Facebook 59,000 fans), the biggest network News page (Nine News Facebook 73,000 fans), and the biggest network sports page (AFL Footy Show Facebook 235,000 fans).

But how do individual shows fare?

Here’s a snapshot of how some of our favourite shows are counting up the Facebook followers:

Home and Away 682,287
Hey Hey It’s Saturday 625,329
Underbelly 624,000
MasterChef Australia 623,208
Neighbours 417,402
AFL Footy Show 235,000
Sunrise 169,364
Spicks and Specks 160,700
Packed to the Rafters 159,454
Australia’s Next Top Model 146,828
The Block 125,000
Australia’s Got Talent 105,883
The X Factor 90,009
My Kitchen Rules 88,301
Good Game 78,907
The 7PM Project 66,946
Kath & Kim 57,392
NRL Footy Show 52,545
The Gruen Transfer 45,701
Talkin’ ‘Bout Your Generation 45,635
Sea Patrol 38,156
Rush 34,247
The Biggest Loser 31,178
Offspring 30,204
Today 29,800
The Circle 26,152
Q & A 17,308
Dancing with the Stars 17,062
The Morning Show 15,178
RocKwiz 10,337
Play School 5,650

29 Responses

  1. The FTA guys seem to have forgotten the STV channels.

    Biggest Local Network – Channel [V] – 116,000
    Biggest International Channel – Discovery 5,765,000

  2. This information is useless unless network executives actually take up the comments which are being made both negative and positive. like Jezza has said its fine to use facebook and other social media to better connect with your audience but if the network executives just ignore the negative but relevant comments on their then this whole excerise is pretty much use less.

  6. I don’t use Facebook but, really, are people truly likely to “like” the Sunrise page because they may ‘like’ sunrises?? I know there’s a lot of people using Facebook that aren’t that savvy but to me that just sounds ridiculous.

  9. @buckleup it was originally just the logo for Sunrise the word “Sunrise” and a sun. You have had your page up longer than Today (they took ages to get any social media!) but I still think people do like Sunrises 😉

    Sunset has 23,000 fans and thats not even a show!

  10. Our Wilfred page has over 300,000 likes. Sure, most of them are from the US with 10k+ from UK, but still 40k + from Australia. Not sure how we got 1378 in Turkey, but hey, that’s facebook!

  12. The official Neighbours page (with updates from cast, etc) can actually be seen here: facebook.com/NeighboursOnEleven

    Currently has 10,194 likes and isn’t as obvious to find as it has the additional ‘onEleven’ So many would miss the official with updates, news, etc and just be liking/following just the general ‘Neighbours’ which isn’t updated at all.

  13. I agree with Andrew_81. It’s a bit of a reach to think everyone on Facebook is that savvy. 80% of people that use it don’t even understand the privacy settings. And once people ‘like’ something, they rarely ‘unlike’ it, so the figures mean nothing.

  14. Andrew_81 – the profile pic is of kochie and mel so liking it because you like Sunrises? Plus, the page – which i administrate – often gets over 1000 comments and more interactions per day. This level of engagement is rarely equalled by any other TV show’s FB page.

  17. I agree Jezza.
    I really enjoy Masterchef facebook, people share recipe hints as well as commiserating over not successfully completing any Adriano Zumbo challenge!!!

  22. I don’t believe the numbers for Sunrise, I think people on facebook are liking the page cause they genuinely like actual sunrises (not just the show) and Today is weird because they have to compete with the US page (which people will blindly like) and also the name would be hard to find considering their url is iwakeupwithtotday.

  23. It is all very well the networks taking this route, but do they take onboard the feedback provided? So far I have my doubts given some of the dumb ass decisions made by TV execs.

  25. funny how City Homicide has 13,093- more than some on air shows today yet it’s not on air… hmmmmm haha

    facebook.com/#!/pages/City-Homicide/109331335752749

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