Seven stars including cast members from Winners and Losers gathered at Seven’s 2012 programming launch at the Royal Exhibition Building in Melbourne last night.
An obviously proud CEO David Leckie once again had everybody talking with his usually colourful style, drawing plenty of laughs.
In taking aim at his rivals, he said: “The other mob, Channel TEN’s got one show, a cooking show. Channel Nine’s got the yo-yo show.” Presumably it was a reference to Nine’s schedule…
But it was Leckie’s robust delivery that drew puzzled looks -a mix of outbursts, forgetfulness, humour and occasionally indecipherable words.
“Guess what? The biggest thing is we’ve got three networks now. Even me… I had no idea how important, how it was going to change our lives by having three networks. Having 7TWO, ‘7THREE’ and our Primary Channel. It’s just unbelievable. It’s gone through the roof.
“Nine and TEN to their credit have had a go too, but they haven’t gone anywhere near as well as us. I think we’ve now got three networks. Three!
“And we haven’t even gone promoting them as much as we should.”
Even post-event MC Hamish McLachlan noted the boss had performed in typical Leckie-style.
That Leckie had reason to celebrate can’t be denied. The stats he presented to advertisers were the stuff of dreams.
It was left to other execs to drill down into the detail and spruik the Seven West Media group, advertising opportunities, branded opportunities and SMG Red advertising division.
Seven worked hard to present its MirriAd digital product placement feature in which product placement can be inserted into dramas like Packed to the Rafters in post-production.
It also revealed a new mascot for 7mate, a black and white dog, to join its “TV Man” mascot on existing channels.
Director of Programming and Production Tim Worner talked up an impressive slate of shows, as revealed on Wednesday night in Sydney. He insisted Seven wasn’t celebrating its ratings success, and instead looking for the next big idea. But the key to its success was “planning, planning and more planning.”
In video clips of Pictures of You host Brian Nankervis could be seen talking to celebrities about a childhood photograph and memories of early years. Footage of SBS show Cup Fever was used to promote the upcoming Working Dog sports show Sports Fever -the show will be live to air.
Still no more detail on A Place to Call Home, but it has a female hero at its centre and the image for the show of a ute in a field hinted at a rural setting…. McLeod’s Daughters meets Always Greener? Who knows…
Footage of casting sessions from Please Marry My Boy drew the biggest laughs. Overbearing mums, hot single sons, mummy’s boys…. looks like great trash telly.
Seven is also branding its four AFL shows with distinct identities, and has big plans for Saturday night football. Expect further AFL programmes to complement this.
Footage of UK drama Titanic looks very tempting -but please, let’s avoid promos with pop tunes over period pieces?
Similarly, early promos of My Kitchen Rules would probably provoke a reaction across the Tasman. Several sheep gags in reference to a NZ couple (“we’ll raise the baaaaaaaaaaaa”) are on shaky gound.
Shows missing from yesterday’s announcement, Deal or No Deal, Private Practice and How I Met Your Mother? were all confirmed. Absent from the list was Conviction Kitchen.
Guests later enjoyed a performance by X Factor judge Guy Sebastian.
In attendance at the Melbourne event were some clients from Adelaide and Perth, while a Brisbane event is slated for next week.