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719,000: Wallabies set a new Subscription TV record

The Wallabies match in the Rugby World Cup has become the most watched event in Australian subscription television history.

The Rugby World Cup Semi Final between Australia and New Zealand has set a new Subscription TV record with a whopping 719,000 viewers.

The broadcast of last night’s game, which was live and uninterrupted on FOX Sports, now becomes the most watched event in Australian subscription television history, eclipsing the average audience of 531,000 set by the Super Rugby Final in July.

The timing couldn’t be better, with Foxtel set to spruik its 2012 programming to media buyers next week.

FOX Sports will also broadcast the Bronze Final match against Wales on Friday from 5.30pm and the Rugby World Cup Final between New Zealand and France from 6pm AEDT on Sunday.

19 Responses

  1. Its a shame 9’s coverage of the rugby world cup as a whole has been crap. There were a lot of great games through the tournament that didn’t get shown at all. I dont know anyone who enjoyed the coverage at all.

  2. David, I’m guessing that 719,000 viewers is just for the top 5 markets?? (ADL, BNE, MEL, PER, SYD)

    Nationally, it would be well over a million, as NSW and QLD both with large populations are huge Rugby viewing states.

    That is pretty damn huge for Fox Sports. They must be Raking it in. Considering Fox Sports is an add on for $15 a month just for their channels – theya re making Huge $$$$$$$$

  3. I don’t know how they measure the total number of viewers but I’d like to know what percentage of that 700k were pubs & clubs. Can guarantee they all had it on during that time slot.

  4. That is incredible for Pay-TV in Australia! Well done to Fox Sports.
    I wonder how well the AFL will rate in 2012 since all games will be simulcast or exclusive with free-to-air (except the Grand Final) ?
    You would expect AFL Finals Games to hit 400-600K for Pay.
    But 700k for Fox Sports is something else!

  5. Good news and huge figures. That means 2.5m viewers watched it overall. I know I watched fox over Nine. Nine is a horrible sports broadcaster. Just look at all that spruiking of “have a bet….blah blah blah” during the rugby league. I switched off because its getting beyond a joke.

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